Analysing the Influence of Augmented Reality on Organization Performance via Supply and Logistics Value Chain Functions: A Hybrid ANN-PLS Model Assessment in the Gulf Cooperation Council Region

Analysing the Influence of Augmented Reality on Organization Performance via Supply and Logistics Value Chain Functions: A Hybrid ANN-PLS Model Assessment in the Gulf Cooperation Council Region

<i>Background</i>: Despite the resurgence of interest in augmented reality (AR) due to Industry 4.0 and its ability to resolve several challenges faced by current business models, comprehensive research examining the capabilities of AR in supply chain management (SCM) and logistics remai...

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Bibliographic Details
Main Author: Ahmad Aburayya
Format: Article
Language:English
Published: MDPI AG 2024-11-01
Series:Logistics
Subjects:
augmented reality
artificial intelligence
supply and logistics value chain
chain functions
organization performance
machine learning
Online Access:https://www.mdpi.com/2305-6290/8/4/110
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