Manifesti iconici: la rivoluzione grafica di Sepo
Severo Pozzati (Comacchio, 16 March 1895 – Bologna, 30 September 1983), also known as Sepo, was a renowned international graphic designer. He started working as a graphic designer in the early Twenties in Paris, but in the next decades he achieved his major success thanks to his genuine approach and...
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| Language: | deu |
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Università degli Studi di Ferrara
2021-12-01
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| Series: | Annali Online dell'Università di Ferrara. Sezione Lettere |
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| author | Andrea Daffra |
| author_facet | Andrea Daffra |
| author_sort | Andrea Daffra |
| collection | DOAJ |
| description | Severo Pozzati (Comacchio, 16 March 1895 – Bologna, 30 September 1983), also known as Sepo, was a renowned international graphic designer. He started working as a graphic designer in the early Twenties in Paris, but in the next decades he achieved his major success thanks to his genuine approach and his revolutionary ideas concerning product advertisement and illustration. Indeed his works are characterized by sophistication and graphic elegance, but they also attest to a profound awareness of customers’ desires and dictates of the market. By considering in a new light his theoretical and historical background, this paper proposes a new critical approach concerning his productions and his international relevance within the European context. |
| format | Article |
| id | doaj-art-6ded520cfd36437a974fe8db98184d22 |
| institution | Kabale University |
| issn | 1826-803X |
| language | deu |
| publishDate | 2021-12-01 |
| publisher | Università degli Studi di Ferrara |
| record_format | Article |
| series | Annali Online dell'Università di Ferrara. Sezione Lettere |
| spelling | doaj-art-6ded520cfd36437a974fe8db98184d222025-08-20T03:50:58ZdeuUniversità degli Studi di FerraraAnnali Online dell'Università di Ferrara. Sezione Lettere1826-803X2021-12-01XVI91117https://doi.org/10.15160/1826-803X/2369Manifesti iconici: la rivoluzione grafica di SepoAndrea DaffraSevero Pozzati (Comacchio, 16 March 1895 – Bologna, 30 September 1983), also known as Sepo, was a renowned international graphic designer. He started working as a graphic designer in the early Twenties in Paris, but in the next decades he achieved his major success thanks to his genuine approach and his revolutionary ideas concerning product advertisement and illustration. Indeed his works are characterized by sophistication and graphic elegance, but they also attest to a profound awareness of customers’ desires and dictates of the market. By considering in a new light his theoretical and historical background, this paper proposes a new critical approach concerning his productions and his international relevance within the European context.advertising posteradvertisinggraphicsdesignsepo |
| spellingShingle | Andrea Daffra Manifesti iconici: la rivoluzione grafica di Sepo Annali Online dell'Università di Ferrara. Sezione Lettere advertising poster advertising graphics design sepo |
| title | Manifesti iconici: la rivoluzione grafica di Sepo |
| title_full | Manifesti iconici: la rivoluzione grafica di Sepo |
| title_fullStr | Manifesti iconici: la rivoluzione grafica di Sepo |
| title_full_unstemmed | Manifesti iconici: la rivoluzione grafica di Sepo |
| title_short | Manifesti iconici: la rivoluzione grafica di Sepo |
| title_sort | manifesti iconici la rivoluzione grafica di sepo |
| topic | advertising poster advertising graphics design sepo |
| work_keys_str_mv | AT andreadaffra manifestiiconicilarivoluzionegraficadisepo |