Navigating AI and chatbot applications in education and research: a holistic approach

Purpose – This study aimed to identify factors influencing AI/chatbot usage in education and research, and to evaluate the extent of the impact of these factors. Design/methodology/approach – This study used a mixed approach of qualitative and quantitative methods. It is based on both primary and se...

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Main Authors: Abhishek N., Sonal Devesh, Ashoka M.L., Neethu Suraj, Parameshwara Acharya, Divyashree M.S.
Format: Article
Language:English
Published: Emerald Publishing 2024-12-01
Series:Quality Education for All
Subjects:
Online Access:https://www.emerald.com/insight/content/doi/10.1108/QEA-10-2023-0005/full/pdf
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author Abhishek N.
Sonal Devesh
Ashoka M.L.
Neethu Suraj
Parameshwara Acharya
Divyashree M.S.
author_facet Abhishek N.
Sonal Devesh
Ashoka M.L.
Neethu Suraj
Parameshwara Acharya
Divyashree M.S.
author_sort Abhishek N.
collection DOAJ
description Purpose – This study aimed to identify factors influencing AI/chatbot usage in education and research, and to evaluate the extent of the impact of these factors. Design/methodology/approach – This study used a mixed approach of qualitative and quantitative methods. It is based on both primary and secondary data. The primary data were collected through an online survey. In total, 177 responses from teachers were included in this study. The collected data were analyzed using a statistical package for the social sciences. Findings – The study revealed that the significant factors influencing the perception of the academic and research community toward the adoption of AI/interactive tools, such as Chatbots/ChatGpt for education and research, are challenges, benefits, awareness, opportunities, risks, sustainability and ethical considerations. Practical implications – This study highlighted the importance of resolving challenges and enhancing awareness and benefits while carefully mitigating risks and ethical concerns in the integration of technology within the educational and research environment. These insights can assist policymakers in making decisions and developing strategies for the efficient adoption of AI/interactive tools in academia and research to enhance the overall quality of learning experiences. Originality/value – The present study adds value to the existing literature on AI/interactive tool adoption in academia and research by offering a quantitative analysis of the factors impacting teachers' perception of the usage of such tools. Furthermore, it also indirectly helps achieve various UNSDGs, such as 4, 9, 10 and 17.
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spelling doaj-art-6d4da8fdd04641a080bba05615e4f2e92025-02-03T14:29:31ZengEmerald PublishingQuality Education for All2976-93102024-12-011127730010.1108/QEA-10-2023-0005Navigating AI and chatbot applications in education and research: a holistic approachAbhishek N.0Sonal Devesh1Ashoka M.L.2Neethu Suraj3Parameshwara Acharya4Divyashree M.S.5Institute of Management and Commerce, Srinivas University, Mangaluru, IndiaSchool of Business and Management, CHRIST (Deemed to be University), Bangalore, IndiaDepartment of Commerce, University of Mysore, Mysore, IndiaInstitute of Management and Commerce, Srinivas University, Mangaluru, IndiaDepartment of Commerce, Mangalore University, Konaje, IndiaDepartment of Commerce, GFGC Uppinangady, Mangalore, IndiaPurpose – This study aimed to identify factors influencing AI/chatbot usage in education and research, and to evaluate the extent of the impact of these factors. Design/methodology/approach – This study used a mixed approach of qualitative and quantitative methods. It is based on both primary and secondary data. The primary data were collected through an online survey. In total, 177 responses from teachers were included in this study. The collected data were analyzed using a statistical package for the social sciences. Findings – The study revealed that the significant factors influencing the perception of the academic and research community toward the adoption of AI/interactive tools, such as Chatbots/ChatGpt for education and research, are challenges, benefits, awareness, opportunities, risks, sustainability and ethical considerations. Practical implications – This study highlighted the importance of resolving challenges and enhancing awareness and benefits while carefully mitigating risks and ethical concerns in the integration of technology within the educational and research environment. These insights can assist policymakers in making decisions and developing strategies for the efficient adoption of AI/interactive tools in academia and research to enhance the overall quality of learning experiences. Originality/value – The present study adds value to the existing literature on AI/interactive tool adoption in academia and research by offering a quantitative analysis of the factors impacting teachers' perception of the usage of such tools. Furthermore, it also indirectly helps achieve various UNSDGs, such as 4, 9, 10 and 17.https://www.emerald.com/insight/content/doi/10.1108/QEA-10-2023-0005/full/pdfEducationResearchAIInteractive toolsChatGPTChatbots
spellingShingle Abhishek N.
Sonal Devesh
Ashoka M.L.
Neethu Suraj
Parameshwara Acharya
Divyashree M.S.
Navigating AI and chatbot applications in education and research: a holistic approach
Quality Education for All
Education
Research
AI
Interactive tools
ChatGPT
Chatbots
title Navigating AI and chatbot applications in education and research: a holistic approach
title_full Navigating AI and chatbot applications in education and research: a holistic approach
title_fullStr Navigating AI and chatbot applications in education and research: a holistic approach
title_full_unstemmed Navigating AI and chatbot applications in education and research: a holistic approach
title_short Navigating AI and chatbot applications in education and research: a holistic approach
title_sort navigating ai and chatbot applications in education and research a holistic approach
topic Education
Research
AI
Interactive tools
ChatGPT
Chatbots
url https://www.emerald.com/insight/content/doi/10.1108/QEA-10-2023-0005/full/pdf
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