Cluster Analysis for Extension and Other Behavior Change Practitioners: Information and Terminology Needed for Cluster Analysis

By identifying audience subgroups, cluster analysis (a quantitative technique) helps Extension agents tailor their education and communication programs to specific audiences. This publication falls under the Cluster Analysis for Extension and Other Behavior Change Practitioners series and discusses...

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Bibliographic Details
Main Author: Laura A. Warner
Format: Article
Language:English
Published: The University of Florida George A. Smathers Libraries 2023-08-01
Series:EDIS
Subjects:
Online Access:https://journals.flvc.org/edis/article/view/132918
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