Exploring on Preference of Bulk Store’s Video
The green trend or sustainable consumption is gaining recognition nowadays. In that, the reduction of plastic waste is a key to the circular economy. Bulk stores incorporate a policy of zero food waste. In this study, we analyzed the experience of unpackaging using the Kano model. The relationship b...
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| Format: | Article |
| Language: | English |
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International Institute of Knowledge Innovation and Invention, Pte. Ltd. (IIKII PTE LTD)
2024-03-01
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| Series: | International Journal of Social Sciences and Artistic Innovations |
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| Online Access: | https://ijssai.iikii.com.sg/4/1/14561 |
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| _version_ | 1849738568472199168 |
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| author | I-Ting Lee Chun-Chih Chen Jiann-Sheng Jiang |
| author_facet | I-Ting Lee Chun-Chih Chen Jiann-Sheng Jiang |
| author_sort | I-Ting Lee |
| collection | DOAJ |
| description | The green trend or sustainable consumption is gaining recognition nowadays. In that, the reduction of plastic waste is a key to the circular economy. Bulk stores incorporate a policy of zero food waste. In this study, we analyzed the experience of unpackaging using the Kano model. The relationship between the generation of video preferences was analyzed to promote circular stores and increase willingness to adopt sustainable consumption. Necessary qualities for sustainable consumption were also determined based on consumer feedback. Videos of bulk stores are important in promoting sustainable consumption. For sustainable development, the design of videos needs to be improved to increase the application of digital media in the advertisement and promotion of sustainable development. |
| format | Article |
| id | doaj-art-6d4b7e14689a45b592a679535fab9779 |
| institution | DOAJ |
| issn | 2737-5293 |
| language | English |
| publishDate | 2024-03-01 |
| publisher | International Institute of Knowledge Innovation and Invention, Pte. Ltd. (IIKII PTE LTD) |
| record_format | Article |
| series | International Journal of Social Sciences and Artistic Innovations |
| spelling | doaj-art-6d4b7e14689a45b592a679535fab97792025-08-20T03:06:31ZengInternational Institute of Knowledge Innovation and Invention, Pte. Ltd. (IIKII PTE LTD)International Journal of Social Sciences and Artistic Innovations2737-52932024-03-01413641https://doi.org/10.35745/ijssai2024v04.01.0005Exploring on Preference of Bulk Store’s VideoI-Ting Lee0Chun-Chih Chen1Jiann-Sheng Jiang2Institute of Cultural and Creative Design, Tung Fang Design University, Kaohsiung 82941, TaiwanDepartment of Industrial Design, National Kaohsiung Normal University, Kaohsiung 82446, TaiwanInstitute of Cultural and Creative Design, Tung Fang Design University, Kaohsiung 82941, TaiwanThe green trend or sustainable consumption is gaining recognition nowadays. In that, the reduction of plastic waste is a key to the circular economy. Bulk stores incorporate a policy of zero food waste. In this study, we analyzed the experience of unpackaging using the Kano model. The relationship between the generation of video preferences was analyzed to promote circular stores and increase willingness to adopt sustainable consumption. Necessary qualities for sustainable consumption were also determined based on consumer feedback. Videos of bulk stores are important in promoting sustainable consumption. For sustainable development, the design of videos needs to be improved to increase the application of digital media in the advertisement and promotion of sustainable development.https://ijssai.iikii.com.sg/4/1/14561unboxing videosinfluencer marketingsustainable behaviorpackaging-free consumption model |
| spellingShingle | I-Ting Lee Chun-Chih Chen Jiann-Sheng Jiang Exploring on Preference of Bulk Store’s Video International Journal of Social Sciences and Artistic Innovations unboxing videos influencer marketing sustainable behavior packaging-free consumption model |
| title | Exploring on Preference of Bulk Store’s Video |
| title_full | Exploring on Preference of Bulk Store’s Video |
| title_fullStr | Exploring on Preference of Bulk Store’s Video |
| title_full_unstemmed | Exploring on Preference of Bulk Store’s Video |
| title_short | Exploring on Preference of Bulk Store’s Video |
| title_sort | exploring on preference of bulk store s video |
| topic | unboxing videos influencer marketing sustainable behavior packaging-free consumption model |
| url | https://ijssai.iikii.com.sg/4/1/14561 |
| work_keys_str_mv | AT itinglee exploringonpreferenceofbulkstoresvideo AT chunchihchen exploringonpreferenceofbulkstoresvideo AT jiannshengjiang exploringonpreferenceofbulkstoresvideo |