From Iceland to the Canary Islands: Understanding the Appeal of Mass Tourism in the Age of Over-Tourism

The Canary Islands have long been a major European destination for mass tourism, often associated with ‘sun-and-beach’ vacations. Critiques of mass tourism have intensified in recent years, as reflected in the 2024 protests in the Canary Islands, which linked mass tourism to economic inequalities an...

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Main Authors: Kristín Loftsdóttir, Már Wolfgang Mixa
Format: Article
Language:English
Published: MDPI AG 2025-04-01
Series:Tourism and Hospitality
Subjects:
Online Access:https://www.mdpi.com/2673-5768/6/2/76
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author Kristín Loftsdóttir
Már Wolfgang Mixa
author_facet Kristín Loftsdóttir
Már Wolfgang Mixa
author_sort Kristín Loftsdóttir
collection DOAJ
description The Canary Islands have long been a major European destination for mass tourism, often associated with ‘sun-and-beach’ vacations. Critiques of mass tourism have intensified in recent years, as reflected in the 2024 protests in the Canary Islands, which linked mass tourism to economic inequalities and concerns about sustainability. Through the case example of Icelandic tourism to the Canary Islands, this research asks two questions: (a) why mass tourism destinations are appealing, and (b) how these reasons can be more fully understood within a broader geopolitical and structural context. The research methods include a survey conducted in Iceland in 2022 and an analysis of media coverage in Iceland related to the Canary Islands from 2017 to 2022. Survey data indicate that the islands are primarily perceived as an easily accessible, well-established holiday destination. Simultaneously, an analysis of media discussions reveals a limited discourse on the islands in Icelandic media, mainly focusing on tourism. The results illustrate how specific destinations become desirable by prioritizing infrastructure associated with mass tourism, where tourism’s impact on host communities, economies, and environments tends to be invisible.
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spelling doaj-art-6d33f85502b84b9c81690ae46de9cd712025-08-20T03:29:52ZengMDPI AGTourism and Hospitality2673-57682025-04-01627610.3390/tourhosp6020076From Iceland to the Canary Islands: Understanding the Appeal of Mass Tourism in the Age of Over-TourismKristín Loftsdóttir0Már Wolfgang Mixa1Department of Anthropology, University of Iceland, 102 Reykjavík, IcelandFaculty of Business Administration, University of Iceland, 102 Reykjavík, IcelandThe Canary Islands have long been a major European destination for mass tourism, often associated with ‘sun-and-beach’ vacations. Critiques of mass tourism have intensified in recent years, as reflected in the 2024 protests in the Canary Islands, which linked mass tourism to economic inequalities and concerns about sustainability. Through the case example of Icelandic tourism to the Canary Islands, this research asks two questions: (a) why mass tourism destinations are appealing, and (b) how these reasons can be more fully understood within a broader geopolitical and structural context. The research methods include a survey conducted in Iceland in 2022 and an analysis of media coverage in Iceland related to the Canary Islands from 2017 to 2022. Survey data indicate that the islands are primarily perceived as an easily accessible, well-established holiday destination. Simultaneously, an analysis of media discussions reveals a limited discourse on the islands in Icelandic media, mainly focusing on tourism. The results illustrate how specific destinations become desirable by prioritizing infrastructure associated with mass tourism, where tourism’s impact on host communities, economies, and environments tends to be invisible.https://www.mdpi.com/2673-5768/6/2/76mobilitiesmass tourismovertourismtouristificationgeopolitical inequalitiesCanary Islands
spellingShingle Kristín Loftsdóttir
Már Wolfgang Mixa
From Iceland to the Canary Islands: Understanding the Appeal of Mass Tourism in the Age of Over-Tourism
Tourism and Hospitality
mobilities
mass tourism
overtourism
touristification
geopolitical inequalities
Canary Islands
title From Iceland to the Canary Islands: Understanding the Appeal of Mass Tourism in the Age of Over-Tourism
title_full From Iceland to the Canary Islands: Understanding the Appeal of Mass Tourism in the Age of Over-Tourism
title_fullStr From Iceland to the Canary Islands: Understanding the Appeal of Mass Tourism in the Age of Over-Tourism
title_full_unstemmed From Iceland to the Canary Islands: Understanding the Appeal of Mass Tourism in the Age of Over-Tourism
title_short From Iceland to the Canary Islands: Understanding the Appeal of Mass Tourism in the Age of Over-Tourism
title_sort from iceland to the canary islands understanding the appeal of mass tourism in the age of over tourism
topic mobilities
mass tourism
overtourism
touristification
geopolitical inequalities
Canary Islands
url https://www.mdpi.com/2673-5768/6/2/76
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