Bioeconomy Development and Using of Intellectual Capital for the Creation of Competitive Advantages by SMEs in the Field of Biotechnology
The article aims to present a thorough research on the perceptions and opinions of the Romanian managers of small and medium enterprises in applied biotechnology on the importance of intellectual capital and the application of knowledge management principles to create and maintain competitive adv...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2018-08-01
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| Series: | Amfiteatru Economic |
| Subjects: | |
| Online Access: | http://www.amfiteatrueconomic.ro/temp/Article_2747.pdf |
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| Summary: | The article aims to present a thorough research on the perceptions and opinions of the
Romanian managers of small and medium enterprises in applied biotechnology on the
importance of intellectual capital and the application of knowledge management principles
to create and maintain competitive advantages.
At the basis of the development of bio-economics, there is a successful implementation not
only of top biotechnologies but also of new economic models that engage the economic
agents in complex exchanges. Biotechnology companies are a true "engine" that helps the
development of bio-economy basic mechanisms, optimization of their work having longterm
repercussions. Companies that develop a sustainable knowledge management system
that they integrate into their marketing strategy have the most prominent position on the
market and gain multiple competitive advantages. The research, based on the qualitative
research methodology in the form of an in-depth interview, highlights that the strategic
decision regarding the implementation of a knowledge management system and the
intelligent use of intellectual capital resources are correlated with variables such as: the
managers’ level of education in the field, corelating managers' activity to organizational
culture.
Knowledge, for new business models, is a good asset that can be capitalized; from this
perspective, the implications at the level of marketing strategies are in the same time
diverse and complex. Biotechnology SMEs will adapt to requirements by developing
competitive advantages as a result of establishing relationships and developing exchanges
within strategic alliances and less according to a classical model based on attributes that
aims positioning of products or services above those of the competition |
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| ISSN: | 1582-9146 2247-9104 |