Data Mining Algorithm for Demand Forecast Analysis on Flash Sales Platform

With the development of the digital economy, the emerging marketing strategy of the e-commerce flash sales has been changing the traditional purchasing habits of customers. This imposes new decision-making challenges for companies involved in flash sales. It is important for companies to build the a...

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Bibliographic Details
Main Authors: Mingyang Zhang, Yixin Wang, Zhiguo Wu
Format: Article
Language:English
Published: Wiley 2021-01-01
Series:Complexity
Online Access:http://dx.doi.org/10.1155/2021/6648009
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