GEOMARKETING ASPECTS OF SUSTAINABLE TOURISM (ON EXAMPLE OF NATIONAL NATURE PARK «SYNEVYR»)
Revealed geomarketing aspects of sustainable tourism on example of the National Nature Park «Synevyr» in Transcarpathian region of Ukraine. Submitted in comparison a classic version of the marketing mix (J. McCarthy), its alternative variant (author B.Loterbol) and author’s draft of the marketing m...
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| Format: | Article |
| Language: | English |
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V.N. Karazin Kharkiv National University
2015-06-01
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| Series: | Časopis Socìalʹno-Ekonomìčnoï Geografìï. Часопис соціально-економічної географії |
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| Online Access: | https://periodicals.karazin.ua/socecongeo/article/view/3983 |
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| _version_ | 1850116485185273856 |
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| author | Igor Smyrnov |
| author_facet | Igor Smyrnov |
| author_sort | Igor Smyrnov |
| collection | DOAJ |
| description |
Revealed geomarketing aspects of sustainable tourism on example of the National Nature Park «Synevyr» in Transcarpathian region of Ukraine. Submitted in comparison a classic version of the marketing mix (J. McCarthy), its alternative variant (author B.Loterbol) and author’s draft of the marketing mix in tourism. Shown the peculiarities of the structure and using of proposed by the author the marketing mix variant in the tourism industry on example of National Park «Synevyr».
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| format | Article |
| id | doaj-art-6d15b3b2070e43568407d88d7cf1c096 |
| institution | OA Journals |
| issn | 2076-1333 2312-1130 |
| language | English |
| publishDate | 2015-06-01 |
| publisher | V.N. Karazin Kharkiv National University |
| record_format | Article |
| series | Časopis Socìalʹno-Ekonomìčnoï Geografìï. Часопис соціально-економічної географії |
| spelling | doaj-art-6d15b3b2070e43568407d88d7cf1c0962025-08-20T02:36:19ZengV.N. Karazin Kharkiv National UniversityČasopis Socìalʹno-Ekonomìčnoï Geografìï. Часопис соціально-економічної географії2076-13332312-11302015-06-0118110.26565/2076-1333-2015-18-03GEOMARKETING ASPECTS OF SUSTAINABLE TOURISM (ON EXAMPLE OF NATIONAL NATURE PARK «SYNEVYR»)Igor Smyrnov0Taras Shevchenko Kyiv National University Revealed geomarketing aspects of sustainable tourism on example of the National Nature Park «Synevyr» in Transcarpathian region of Ukraine. Submitted in comparison a classic version of the marketing mix (J. McCarthy), its alternative variant (author B.Loterbol) and author’s draft of the marketing mix in tourism. Shown the peculiarities of the structure and using of proposed by the author the marketing mix variant in the tourism industry on example of National Park «Synevyr». https://periodicals.karazin.ua/socecongeo/article/view/3983marketing mixtourismNNP «Synevyr»productpricingadvertising and sales policy |
| spellingShingle | Igor Smyrnov GEOMARKETING ASPECTS OF SUSTAINABLE TOURISM (ON EXAMPLE OF NATIONAL NATURE PARK «SYNEVYR») Časopis Socìalʹno-Ekonomìčnoï Geografìï. Часопис соціально-економічної географії marketing mix tourism NNP «Synevyr» product pricing advertising and sales policy |
| title | GEOMARKETING ASPECTS OF SUSTAINABLE TOURISM (ON EXAMPLE OF NATIONAL NATURE PARK «SYNEVYR») |
| title_full | GEOMARKETING ASPECTS OF SUSTAINABLE TOURISM (ON EXAMPLE OF NATIONAL NATURE PARK «SYNEVYR») |
| title_fullStr | GEOMARKETING ASPECTS OF SUSTAINABLE TOURISM (ON EXAMPLE OF NATIONAL NATURE PARK «SYNEVYR») |
| title_full_unstemmed | GEOMARKETING ASPECTS OF SUSTAINABLE TOURISM (ON EXAMPLE OF NATIONAL NATURE PARK «SYNEVYR») |
| title_short | GEOMARKETING ASPECTS OF SUSTAINABLE TOURISM (ON EXAMPLE OF NATIONAL NATURE PARK «SYNEVYR») |
| title_sort | geomarketing aspects of sustainable tourism on example of national nature park synevyr |
| topic | marketing mix tourism NNP «Synevyr» product pricing advertising and sales policy |
| url | https://periodicals.karazin.ua/socecongeo/article/view/3983 |
| work_keys_str_mv | AT igorsmyrnov geomarketingaspectsofsustainabletourismonexampleofnationalnatureparksynevyr |