Trends, Prospects and Staffing for Digital Marketing Transformation: from Internet Marketing to MarTech
The article substantiates the importance of ensuring the efficiency and competitiveness of the websites of Belarusian organizations in the context of the active development of the digital economy and internetization. The study showed that Belarus is characterized not only by the quantitative growth of...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Ministry of Education of the Republic of Belarus, Establishment The Main Information and Analytical Center
2023-06-01
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| Series: | Цифровая трансформация |
| Subjects: | |
| Online Access: | https://dt.bsuir.by/jour/article/view/753 |
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| _version_ | 1832568645378637824 |
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| author | I. V. Marakhina V. A. Parkhimenko |
| author_facet | I. V. Marakhina V. A. Parkhimenko |
| author_sort | I. V. Marakhina |
| collection | DOAJ |
| description | The article substantiates the importance of ensuring the efficiency and competitiveness of the websites of Belarusian organizations in the context of the active development of the digital economy and internetization. The study showed that Belarus is characterized not only by the quantitative growth of organizations’ websites, but also by the growth of their functionality and complexity, in which more and more processes are automated, and users perform more and more actions online. In such conditions the implementation of the possibilities of digital marketing and web analytics, as well as a new level of digital transformation of marketing such as MarTech- (MarTech) systems and solutions is critical. At the same time, the competencies of SEO specialists, who traditionally deal with the issues of website promotion on the Internet, are not enough for this. The authors propose a transition of specialists in the Republic of Belarus to a new format – specialists in digital marketing technologies and web analytics, which will be aimed at meeting the growing needs of the national economy. |
| format | Article |
| id | doaj-art-6d15616fe9c34f59a3bf0b4b8ab2bc6f |
| institution | Kabale University |
| issn | 2522-9613 2524-2822 |
| language | Russian |
| publishDate | 2023-06-01 |
| publisher | Ministry of Education of the Republic of Belarus, Establishment The Main Information and Analytical Center |
| record_format | Article |
| series | Цифровая трансформация |
| spelling | doaj-art-6d15616fe9c34f59a3bf0b4b8ab2bc6f2025-02-03T00:56:57ZrusMinistry of Education of the Republic of Belarus, Establishment The Main Information and Analytical CenterЦифровая трансформация2522-96132524-28222023-06-0129251210.35596/1729-7648-2023-29-2-5-12299Trends, Prospects and Staffing for Digital Marketing Transformation: from Internet Marketing to MarTechI. V. Marakhina0V. A. Parkhimenko1Belarusian State University of Informatics and RadioelectronicsBelarusian State University of Informatics and RadioelectronicsThe article substantiates the importance of ensuring the efficiency and competitiveness of the websites of Belarusian organizations in the context of the active development of the digital economy and internetization. The study showed that Belarus is characterized not only by the quantitative growth of organizations’ websites, but also by the growth of their functionality and complexity, in which more and more processes are automated, and users perform more and more actions online. In such conditions the implementation of the possibilities of digital marketing and web analytics, as well as a new level of digital transformation of marketing such as MarTech- (MarTech) systems and solutions is critical. At the same time, the competencies of SEO specialists, who traditionally deal with the issues of website promotion on the Internet, are not enough for this. The authors propose a transition of specialists in the Republic of Belarus to a new format – specialists in digital marketing technologies and web analytics, which will be aimed at meeting the growing needs of the national economy.https://dt.bsuir.by/jour/article/view/753digital marketingweb analyticsmartechinternetizationdigital economyinternete-economydigital transformationinformation and communication technologies |
| spellingShingle | I. V. Marakhina V. A. Parkhimenko Trends, Prospects and Staffing for Digital Marketing Transformation: from Internet Marketing to MarTech Цифровая трансформация digital marketing web analytics martech internetization digital economy internet e-economy digital transformation information and communication technologies |
| title | Trends, Prospects and Staffing for Digital Marketing Transformation: from Internet Marketing to MarTech |
| title_full | Trends, Prospects and Staffing for Digital Marketing Transformation: from Internet Marketing to MarTech |
| title_fullStr | Trends, Prospects and Staffing for Digital Marketing Transformation: from Internet Marketing to MarTech |
| title_full_unstemmed | Trends, Prospects and Staffing for Digital Marketing Transformation: from Internet Marketing to MarTech |
| title_short | Trends, Prospects and Staffing for Digital Marketing Transformation: from Internet Marketing to MarTech |
| title_sort | trends prospects and staffing for digital marketing transformation from internet marketing to martech |
| topic | digital marketing web analytics martech internetization digital economy internet e-economy digital transformation information and communication technologies |
| url | https://dt.bsuir.by/jour/article/view/753 |
| work_keys_str_mv | AT ivmarakhina trendsprospectsandstaffingfordigitalmarketingtransformationfrominternetmarketingtomartech AT vaparkhimenko trendsprospectsandstaffingfordigitalmarketingtransformationfrominternetmarketingtomartech |