Not about the Food: Social Aspect in Restaurant Dining Experience

Previous research has identified three social aspects that influence the dining experience: local food, foodscape, and the customer's lifestyle. However, little is known about the relationship between these aspects. This study seeks to address that gap by examining how the foodscape of a restau...

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Main Authors: Agustina Multi Purnomo, Syukur Pulu Hamu Ratu
Format: Article
Language:Indonesian
Published: Politeknik Negeri Bali 2023-11-01
Series:Soshum: Jurnal Sosial dan Humaniora
Subjects:
Online Access:https://ojs2.pnb.ac.id/index.php/SOSHUM/article/view/716
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author Agustina Multi Purnomo
Syukur Pulu Hamu Ratu
author_facet Agustina Multi Purnomo
Syukur Pulu Hamu Ratu
author_sort Agustina Multi Purnomo
collection DOAJ
description Previous research has identified three social aspects that influence the dining experience: local food, foodscape, and the customer's lifestyle. However, little is known about the relationship between these aspects. This study seeks to address that gap by examining how the foodscape of a restaurant, the customer's lifestyle, and the presence of local food shape the dining experience. The study utilized qualitative research methods and conducted a case study on a restaurant located in a weekend tourist area in Bogor Regency. The case study focused on a cafe that received significant media coverage from 2021 to 2023. Through interviews and observations, it was found that the foodscape of a restaurant and the customer's lifestyle are interdependent in shaping the dining experience. The dining experience was seen as both a vacation and a working activity for customers. However, the study found that the foodscape did not have any relationship with the culture of the restaurant location and the type of food. Foodscape only dealt with the restaurant's ambience. This study suggests that further research is needed to reposition foodscape destinations in a locality context. The foodscape restaurant has developed an atmosphere separate from the local cultural context regarding the local food presentation.
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institution Kabale University
issn 2088-2262
language Indonesian
publishDate 2023-11-01
publisher Politeknik Negeri Bali
record_format Article
series Soshum: Jurnal Sosial dan Humaniora
spelling doaj-art-6d0afd6a085e4f5ab54d59100430d4ca2025-01-22T02:05:18ZindPoliteknik Negeri BaliSoshum: Jurnal Sosial dan Humaniora2088-22622023-11-0113328129310.31940/soshum.v13i3.281-293Not about the Food: Social Aspect in Restaurant Dining ExperienceAgustina Multi Purnomo0Syukur Pulu Hamu Ratu1Universitas DjuandaUniversitas DjuandaPrevious research has identified three social aspects that influence the dining experience: local food, foodscape, and the customer's lifestyle. However, little is known about the relationship between these aspects. This study seeks to address that gap by examining how the foodscape of a restaurant, the customer's lifestyle, and the presence of local food shape the dining experience. The study utilized qualitative research methods and conducted a case study on a restaurant located in a weekend tourist area in Bogor Regency. The case study focused on a cafe that received significant media coverage from 2021 to 2023. Through interviews and observations, it was found that the foodscape of a restaurant and the customer's lifestyle are interdependent in shaping the dining experience. The dining experience was seen as both a vacation and a working activity for customers. However, the study found that the foodscape did not have any relationship with the culture of the restaurant location and the type of food. Foodscape only dealt with the restaurant's ambience. This study suggests that further research is needed to reposition foodscape destinations in a locality context. The foodscape restaurant has developed an atmosphere separate from the local cultural context regarding the local food presentation.https://ojs2.pnb.ac.id/index.php/SOSHUM/article/view/716dining experiencesfoodscapelocal foodrestaurantssocial aspect
spellingShingle Agustina Multi Purnomo
Syukur Pulu Hamu Ratu
Not about the Food: Social Aspect in Restaurant Dining Experience
Soshum: Jurnal Sosial dan Humaniora
dining experiences
foodscape
local food
restaurants
social aspect
title Not about the Food: Social Aspect in Restaurant Dining Experience
title_full Not about the Food: Social Aspect in Restaurant Dining Experience
title_fullStr Not about the Food: Social Aspect in Restaurant Dining Experience
title_full_unstemmed Not about the Food: Social Aspect in Restaurant Dining Experience
title_short Not about the Food: Social Aspect in Restaurant Dining Experience
title_sort not about the food social aspect in restaurant dining experience
topic dining experiences
foodscape
local food
restaurants
social aspect
url https://ojs2.pnb.ac.id/index.php/SOSHUM/article/view/716
work_keys_str_mv AT agustinamultipurnomo notaboutthefoodsocialaspectinrestaurantdiningexperience
AT syukurpuluhamuratu notaboutthefoodsocialaspectinrestaurantdiningexperience