TOURIST BEHAVIOR OF SENIORS IN NON-URBANIZED AREAS

Ongoing demographic changes associated with population aging indicate that in the near future, seniors will become one of the dominant consumer groups in the market, including the tourism sector. For this reason, it is essential to gain a deeper understanding of their expectations and behavioral pat...

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Main Authors: Jan Zawadka, Piotr Gabryjończyk
Format: Article
Language:English
Published: Polish Association of Agricultural and Agribusiness Economists 2025-03-01
Series:Annals of the Polish Association of Agricultural and Agribusiness Economists
Subjects:
Online Access:http://rnseria.com/gicid/01.3001.0054.9929
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author Jan Zawadka
Piotr Gabryjończyk
author_facet Jan Zawadka
Piotr Gabryjończyk
author_sort Jan Zawadka
collection DOAJ
description Ongoing demographic changes associated with population aging indicate that in the near future, seniors will become one of the dominant consumer groups in the market, including the tourism sector. For this reason, it is essential to gain a deeper understanding of their expectations and behavioral patterns. Therefore, the aim of the study was to identify the tourist behavior of seniors in the field of domestic trips (with at least one overnight stay), carried out in 2023 in non-urbanized areas. The group of the respondents consisted of 271 active tourist residents of Poland aged 60 or more. The study, using the survey technique, was conducted in January 2024. Among the conclusions, it can be indicated that the respondents took such trips quite rarely (once or twice a year). They usually lasted 3-4 or 5-7 days, and the source of inspiration for taking them was mainly family or friends. The key factors that guided respondents when making decisions about the trips were peace, quiet, and the natural values of the destination. The most frequently indicated goals of the trip were active recreation and visiting relatives/friends. Activities undertaken during the trips were related to these goals, which were most often hiking and participation in social life. The respondents usually traveled in the company of a husband or wife, and the destinations of these trips were most often coastal and lake areas. Accommodation was most often provided with family or friends, as well as in guesthouses and hotels. The most frequently indicated factors that hindered the respondents from undertaking journeys were health problems and high costs of trips.
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spelling doaj-art-6ce52801d6ba4e90a422d24f367809132025-08-20T02:56:43ZengPolish Association of Agricultural and Agribusiness EconomistsAnnals of the Polish Association of Agricultural and Agribusiness Economists2657-781X2657-78282025-03-01XXVII127629110.5604/01.3001.0054.992901.3001.0054.9929TOURIST BEHAVIOR OF SENIORS IN NON-URBANIZED AREASJan Zawadka0Piotr Gabryjończyk1Szkoła Główna Gospodarstwa Wiejskiego w WarszawieSzkoła Główna Gospodarstwa Wiejskiego w WarszawieOngoing demographic changes associated with population aging indicate that in the near future, seniors will become one of the dominant consumer groups in the market, including the tourism sector. For this reason, it is essential to gain a deeper understanding of their expectations and behavioral patterns. Therefore, the aim of the study was to identify the tourist behavior of seniors in the field of domestic trips (with at least one overnight stay), carried out in 2023 in non-urbanized areas. The group of the respondents consisted of 271 active tourist residents of Poland aged 60 or more. The study, using the survey technique, was conducted in January 2024. Among the conclusions, it can be indicated that the respondents took such trips quite rarely (once or twice a year). They usually lasted 3-4 or 5-7 days, and the source of inspiration for taking them was mainly family or friends. The key factors that guided respondents when making decisions about the trips were peace, quiet, and the natural values of the destination. The most frequently indicated goals of the trip were active recreation and visiting relatives/friends. Activities undertaken during the trips were related to these goals, which were most often hiking and participation in social life. The respondents usually traveled in the company of a husband or wife, and the destinations of these trips were most often coastal and lake areas. Accommodation was most often provided with family or friends, as well as in guesthouses and hotels. The most frequently indicated factors that hindered the respondents from undertaking journeys were health problems and high costs of trips.http://rnseria.com/gicid/01.3001.0054.9929non-urbanized areasseniorstourismrural tourismbehaviors
spellingShingle Jan Zawadka
Piotr Gabryjończyk
TOURIST BEHAVIOR OF SENIORS IN NON-URBANIZED AREAS
Annals of the Polish Association of Agricultural and Agribusiness Economists
non-urbanized areas
seniors
tourism
rural tourism
behaviors
title TOURIST BEHAVIOR OF SENIORS IN NON-URBANIZED AREAS
title_full TOURIST BEHAVIOR OF SENIORS IN NON-URBANIZED AREAS
title_fullStr TOURIST BEHAVIOR OF SENIORS IN NON-URBANIZED AREAS
title_full_unstemmed TOURIST BEHAVIOR OF SENIORS IN NON-URBANIZED AREAS
title_short TOURIST BEHAVIOR OF SENIORS IN NON-URBANIZED AREAS
title_sort tourist behavior of seniors in non urbanized areas
topic non-urbanized areas
seniors
tourism
rural tourism
behaviors
url http://rnseria.com/gicid/01.3001.0054.9929
work_keys_str_mv AT janzawadka touristbehaviorofseniorsinnonurbanizedareas
AT piotrgabryjonczyk touristbehaviorofseniorsinnonurbanizedareas