The Mobile Revolution: Understanding the Impact of Mobile Apps on Consumer Behavior
Mobile applications have transformed the landscape of consumer behavior, embedding themselves as critical tools in modern marketing strategies. This study explores the intersection of mobile app marketing and consumer experiences, examining its effects on decision-making processes and brand engag...
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| Format: | Article |
| Language: | English |
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Ovidius University Press
2025-02-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | https://stec.univ-ovidius.ro/html/anale/RO/2024i2/Section%204/2.pdf |
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| _version_ | 1849773576719171584 |
|---|---|
| author | Ionela-Lidia Beldean |
| author_facet | Ionela-Lidia Beldean |
| author_sort | Ionela-Lidia Beldean |
| collection | DOAJ |
| description | Mobile applications have transformed the landscape of consumer behavior, embedding
themselves as critical tools in modern marketing strategies. This study explores the intersection of
mobile app marketing and consumer experiences, examining its effects on decision-making
processes and brand engagement. Through a comprehensive review of the literature, we analyze
the enablers and barriers presented by mobile platforms, highlighting their role in shaping the
customer journey. Insights derived from this investigation provide actionable recommendations for
marketers and app developers to enhance user satisfaction and trust, ensuring sustained
engagement in an increasingly digital economy. |
| format | Article |
| id | doaj-art-6ce038b66b4645d3ac2a3d15d8d2ebfa |
| institution | DOAJ |
| issn | 2393-3127 |
| language | English |
| publishDate | 2025-02-01 |
| publisher | Ovidius University Press |
| record_format | Article |
| series | Ovidius University Annals: Economic Sciences Series |
| spelling | doaj-art-6ce038b66b4645d3ac2a3d15d8d2ebfa2025-08-20T03:02:01ZengOvidius University PressOvidius University Annals: Economic Sciences Series2393-31272025-02-01XXIV2355358The Mobile Revolution: Understanding the Impact of Mobile Apps on Consumer BehaviorIonela-Lidia Beldean0Western University of Timișoara, Faculty of Economics and Business Administration, RomaniaMobile applications have transformed the landscape of consumer behavior, embedding themselves as critical tools in modern marketing strategies. This study explores the intersection of mobile app marketing and consumer experiences, examining its effects on decision-making processes and brand engagement. Through a comprehensive review of the literature, we analyze the enablers and barriers presented by mobile platforms, highlighting their role in shaping the customer journey. Insights derived from this investigation provide actionable recommendations for marketers and app developers to enhance user satisfaction and trust, ensuring sustained engagement in an increasingly digital economy. https://stec.univ-ovidius.ro/html/anale/RO/2024i2/Section%204/2.pdfmobile marketingconsumer behaviorcustomer journeypersonalizationmobile apps. |
| spellingShingle | Ionela-Lidia Beldean The Mobile Revolution: Understanding the Impact of Mobile Apps on Consumer Behavior Ovidius University Annals: Economic Sciences Series mobile marketing consumer behavior customer journey personalization mobile apps. |
| title | The Mobile Revolution: Understanding the Impact of Mobile Apps on Consumer Behavior |
| title_full | The Mobile Revolution: Understanding the Impact of Mobile Apps on Consumer Behavior |
| title_fullStr | The Mobile Revolution: Understanding the Impact of Mobile Apps on Consumer Behavior |
| title_full_unstemmed | The Mobile Revolution: Understanding the Impact of Mobile Apps on Consumer Behavior |
| title_short | The Mobile Revolution: Understanding the Impact of Mobile Apps on Consumer Behavior |
| title_sort | mobile revolution understanding the impact of mobile apps on consumer behavior |
| topic | mobile marketing consumer behavior customer journey personalization mobile apps. |
| url | https://stec.univ-ovidius.ro/html/anale/RO/2024i2/Section%204/2.pdf |
| work_keys_str_mv | AT ionelalidiabeldean themobilerevolutionunderstandingtheimpactofmobileappsonconsumerbehavior AT ionelalidiabeldean mobilerevolutionunderstandingtheimpactofmobileappsonconsumerbehavior |