Teenage dreams of self-driving cars: Findings of a UTAUT-based conjoint analysis among the 14–19 age group
The impending ubiquity of self-driving cars promises profound societal change, making public acceptance crucial. However, most studies focus on the general population, particularly those familiar with driving and technology, neglecting teenagers’ views. Given their significant exposure to this upcom...
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Format: | Article |
Language: | English |
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Elsevier
2025-01-01
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Series: | Transportation Research Interdisciplinary Perspectives |
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Online Access: | http://www.sciencedirect.com/science/article/pii/S2590198224002902 |
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author | Szabolcs Prónay Miklós Lukovics Tamás Ujházi |
author_facet | Szabolcs Prónay Miklós Lukovics Tamás Ujházi |
author_sort | Szabolcs Prónay |
collection | DOAJ |
description | The impending ubiquity of self-driving cars promises profound societal change, making public acceptance crucial. However, most studies focus on the general population, particularly those familiar with driving and technology, neglecting teenagers’ views. Given their significant exposure to this upcoming auto-revolution and uninfluenced driving habits, understanding their perspective is vital. Our research, targeting teenagers aged 14–19, employs a visualized conjoint method built upon the UTAUT (unified theory of acceptance and use of technology) framework. With this method we were able to measure not just agreement with attitudinal statements, but rather grasp real preferences, as respondents were asked to rank concrete level 5 autonomous vehicles with specific attributes. Although this age group may be considered reckless and self-assertive, our results suggest the opposite as safety proved to be paramount for them, while social influence and recommendation proved to be less significant This offers valuable insights for future autonomous vehicle strategies catering to the next generation. |
format | Article |
id | doaj-art-6cdf37d326584736a1be815d5e26ddf3 |
institution | Kabale University |
issn | 2590-1982 |
language | English |
publishDate | 2025-01-01 |
publisher | Elsevier |
record_format | Article |
series | Transportation Research Interdisciplinary Perspectives |
spelling | doaj-art-6cdf37d326584736a1be815d5e26ddf32025-02-09T05:01:13ZengElsevierTransportation Research Interdisciplinary Perspectives2590-19822025-01-0129101304Teenage dreams of self-driving cars: Findings of a UTAUT-based conjoint analysis among the 14–19 age groupSzabolcs Prónay0Miklós Lukovics1Tamás Ujházi2Corresponding author.; University of Szeged, 1 Kálvária av., Szeged H-6722, HungaryUniversity of Szeged, 1 Kálvária av., Szeged H-6722, HungaryUniversity of Szeged, 1 Kálvária av., Szeged H-6722, HungaryThe impending ubiquity of self-driving cars promises profound societal change, making public acceptance crucial. However, most studies focus on the general population, particularly those familiar with driving and technology, neglecting teenagers’ views. Given their significant exposure to this upcoming auto-revolution and uninfluenced driving habits, understanding their perspective is vital. Our research, targeting teenagers aged 14–19, employs a visualized conjoint method built upon the UTAUT (unified theory of acceptance and use of technology) framework. With this method we were able to measure not just agreement with attitudinal statements, but rather grasp real preferences, as respondents were asked to rank concrete level 5 autonomous vehicles with specific attributes. Although this age group may be considered reckless and self-assertive, our results suggest the opposite as safety proved to be paramount for them, while social influence and recommendation proved to be less significant This offers valuable insights for future autonomous vehicle strategies catering to the next generation.http://www.sciencedirect.com/science/article/pii/S2590198224002902Autonomous vehicleTechnology acceptanceConjointConsumer preferences |
spellingShingle | Szabolcs Prónay Miklós Lukovics Tamás Ujházi Teenage dreams of self-driving cars: Findings of a UTAUT-based conjoint analysis among the 14–19 age group Transportation Research Interdisciplinary Perspectives Autonomous vehicle Technology acceptance Conjoint Consumer preferences |
title | Teenage dreams of self-driving cars: Findings of a UTAUT-based conjoint analysis among the 14–19 age group |
title_full | Teenage dreams of self-driving cars: Findings of a UTAUT-based conjoint analysis among the 14–19 age group |
title_fullStr | Teenage dreams of self-driving cars: Findings of a UTAUT-based conjoint analysis among the 14–19 age group |
title_full_unstemmed | Teenage dreams of self-driving cars: Findings of a UTAUT-based conjoint analysis among the 14–19 age group |
title_short | Teenage dreams of self-driving cars: Findings of a UTAUT-based conjoint analysis among the 14–19 age group |
title_sort | teenage dreams of self driving cars findings of a utaut based conjoint analysis among the 14 19 age group |
topic | Autonomous vehicle Technology acceptance Conjoint Consumer preferences |
url | http://www.sciencedirect.com/science/article/pii/S2590198224002902 |
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