Teenage dreams of self-driving cars: Findings of a UTAUT-based conjoint analysis among the 14–19 age group

The impending ubiquity of self-driving cars promises profound societal change, making public acceptance crucial. However, most studies focus on the general population, particularly those familiar with driving and technology, neglecting teenagers’ views. Given their significant exposure to this upcom...

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Main Authors: Szabolcs Prónay, Miklós Lukovics, Tamás Ujházi
Format: Article
Language:English
Published: Elsevier 2025-01-01
Series:Transportation Research Interdisciplinary Perspectives
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2590198224002902
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author Szabolcs Prónay
Miklós Lukovics
Tamás Ujházi
author_facet Szabolcs Prónay
Miklós Lukovics
Tamás Ujházi
author_sort Szabolcs Prónay
collection DOAJ
description The impending ubiquity of self-driving cars promises profound societal change, making public acceptance crucial. However, most studies focus on the general population, particularly those familiar with driving and technology, neglecting teenagers’ views. Given their significant exposure to this upcoming auto-revolution and uninfluenced driving habits, understanding their perspective is vital. Our research, targeting teenagers aged 14–19, employs a visualized conjoint method built upon the UTAUT (unified theory of acceptance and use of technology) framework. With this method we were able to measure not just agreement with attitudinal statements, but rather grasp real preferences, as respondents were asked to rank concrete level 5 autonomous vehicles with specific attributes. Although this age group may be considered reckless and self-assertive, our results suggest the opposite as safety proved to be paramount for them, while social influence and recommendation proved to be less significant This offers valuable insights for future autonomous vehicle strategies catering to the next generation.
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institution Kabale University
issn 2590-1982
language English
publishDate 2025-01-01
publisher Elsevier
record_format Article
series Transportation Research Interdisciplinary Perspectives
spelling doaj-art-6cdf37d326584736a1be815d5e26ddf32025-02-09T05:01:13ZengElsevierTransportation Research Interdisciplinary Perspectives2590-19822025-01-0129101304Teenage dreams of self-driving cars: Findings of a UTAUT-based conjoint analysis among the 14–19 age groupSzabolcs Prónay0Miklós Lukovics1Tamás Ujházi2Corresponding author.; University of Szeged, 1 Kálvária av., Szeged H-6722, HungaryUniversity of Szeged, 1 Kálvária av., Szeged H-6722, HungaryUniversity of Szeged, 1 Kálvária av., Szeged H-6722, HungaryThe impending ubiquity of self-driving cars promises profound societal change, making public acceptance crucial. However, most studies focus on the general population, particularly those familiar with driving and technology, neglecting teenagers’ views. Given their significant exposure to this upcoming auto-revolution and uninfluenced driving habits, understanding their perspective is vital. Our research, targeting teenagers aged 14–19, employs a visualized conjoint method built upon the UTAUT (unified theory of acceptance and use of technology) framework. With this method we were able to measure not just agreement with attitudinal statements, but rather grasp real preferences, as respondents were asked to rank concrete level 5 autonomous vehicles with specific attributes. Although this age group may be considered reckless and self-assertive, our results suggest the opposite as safety proved to be paramount for them, while social influence and recommendation proved to be less significant This offers valuable insights for future autonomous vehicle strategies catering to the next generation.http://www.sciencedirect.com/science/article/pii/S2590198224002902Autonomous vehicleTechnology acceptanceConjointConsumer preferences
spellingShingle Szabolcs Prónay
Miklós Lukovics
Tamás Ujházi
Teenage dreams of self-driving cars: Findings of a UTAUT-based conjoint analysis among the 14–19 age group
Transportation Research Interdisciplinary Perspectives
Autonomous vehicle
Technology acceptance
Conjoint
Consumer preferences
title Teenage dreams of self-driving cars: Findings of a UTAUT-based conjoint analysis among the 14–19 age group
title_full Teenage dreams of self-driving cars: Findings of a UTAUT-based conjoint analysis among the 14–19 age group
title_fullStr Teenage dreams of self-driving cars: Findings of a UTAUT-based conjoint analysis among the 14–19 age group
title_full_unstemmed Teenage dreams of self-driving cars: Findings of a UTAUT-based conjoint analysis among the 14–19 age group
title_short Teenage dreams of self-driving cars: Findings of a UTAUT-based conjoint analysis among the 14–19 age group
title_sort teenage dreams of self driving cars findings of a utaut based conjoint analysis among the 14 19 age group
topic Autonomous vehicle
Technology acceptance
Conjoint
Consumer preferences
url http://www.sciencedirect.com/science/article/pii/S2590198224002902
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AT mikloslukovics teenagedreamsofselfdrivingcarsfindingsofautautbasedconjointanalysisamongthe1419agegroup
AT tamasujhazi teenagedreamsofselfdrivingcarsfindingsofautautbasedconjointanalysisamongthe1419agegroup