Book Trade: Factors Influencing Demand of Population

The goal of the present article is to identify macro-economic factors affecting customer demand for books by using tools of correlation analysis. The authors formulated a number of hypotheses and made an attempt to check their rightfulness by tools. As empiric data the authors used information of th...

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Main Authors: I. B. Stukalova, M. Yu. Stein
Format: Article
Language:Russian
Published: Plekhanov Russian University of Economics 2024-11-01
Series:Вестник Российского экономического университета имени Г. В. Плеханова
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Online Access:https://vest.rea.ru/jour/article/view/2152
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author I. B. Stukalova
M. Yu. Stein
author_facet I. B. Stukalova
M. Yu. Stein
author_sort I. B. Stukalova
collection DOAJ
description The goal of the present article is to identify macro-economic factors affecting customer demand for books by using tools of correlation analysis. The authors formulated a number of hypotheses and made an attempt to check their rightfulness by tools. As empiric data the authors used information of the Federal Service of State Statistics, annual reports of the Ministry of Digital Development and Mass Communications of the Russian Federation ‘Book Market in Russia. Situation, Trends and Prospects’, as well as of the Ministry of Culture of the Russian Federation in 2017– 2023. As research methods to check the mentioned-above hypotheses statistic indices of correlation were used. As a result the authors’ assumptions were proved that people incomes are a serious factor influencing the amount of book purchases. At the same time it was pointed out that between the amount of book purchases and the cover of the population by library services a certain feed-back can be observed. The authors’ ideas about the impact on the amount of book purchase on the part of people access to the Internet and their skills in information and communication technologies have not been proven.
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issn 2413-2829
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publisher Plekhanov Russian University of Economics
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series Вестник Российского экономического университета имени Г. В. Плеханова
spelling doaj-art-6ccfb1e0fd15433295e3dbc93cd227cb2025-08-20T03:20:10ZrusPlekhanov Russian University of EconomicsВестник Российского экономического университета имени Г. В. Плеханова2413-28292587-92512024-11-010621822610.21686/2413-2829-2024-6-218-2261314Book Trade: Factors Influencing Demand of PopulationI. B. Stukalova0M. Yu. Stein1Plekhanov Russian University of EconomicsPlekhanov Russian University of EconomicsThe goal of the present article is to identify macro-economic factors affecting customer demand for books by using tools of correlation analysis. The authors formulated a number of hypotheses and made an attempt to check their rightfulness by tools. As empiric data the authors used information of the Federal Service of State Statistics, annual reports of the Ministry of Digital Development and Mass Communications of the Russian Federation ‘Book Market in Russia. Situation, Trends and Prospects’, as well as of the Ministry of Culture of the Russian Federation in 2017– 2023. As research methods to check the mentioned-above hypotheses statistic indices of correlation were used. As a result the authors’ assumptions were proved that people incomes are a serious factor influencing the amount of book purchases. At the same time it was pointed out that between the amount of book purchases and the cover of the population by library services a certain feed-back can be observed. The authors’ ideas about the impact on the amount of book purchase on the part of people access to the Internet and their skills in information and communication technologies have not been proven.https://vest.rea.ru/jour/article/view/2152bookbook trade marketfactors influencing book trade
spellingShingle I. B. Stukalova
M. Yu. Stein
Book Trade: Factors Influencing Demand of Population
Вестник Российского экономического университета имени Г. В. Плеханова
book
book trade market
factors influencing book trade
title Book Trade: Factors Influencing Demand of Population
title_full Book Trade: Factors Influencing Demand of Population
title_fullStr Book Trade: Factors Influencing Demand of Population
title_full_unstemmed Book Trade: Factors Influencing Demand of Population
title_short Book Trade: Factors Influencing Demand of Population
title_sort book trade factors influencing demand of population
topic book
book trade market
factors influencing book trade
url https://vest.rea.ru/jour/article/view/2152
work_keys_str_mv AT ibstukalova booktradefactorsinfluencingdemandofpopulation
AT myustein booktradefactorsinfluencingdemandofpopulation