Yaseen, S., Boonchutima, S., & Mazahir, I. Impact of negative word of mouth on consumers’ attitude. Moderating role of advertising under cognitive involvement conditions. Taylor & Francis Group.
Chicago Style (17th ed.) CitationYaseen, Safeena, Smith Boonchutima, and Ibtesam Mazahir. Impact of Negative Word of Mouth on Consumers’ Attitude. Moderating Role of Advertising Under Cognitive Involvement Conditions. Taylor & Francis Group.
MLA (9th ed.) CitationYaseen, Safeena, et al. Impact of Negative Word of Mouth on Consumers’ Attitude. Moderating Role of Advertising Under Cognitive Involvement Conditions. Taylor & Francis Group.
Warning: These citations may not always be 100% accurate.