Application of the Extended Unified Theory of Acceptance and Use of Technology to a Robotic Golf Caddy: Health Consciousness as a Moderator
The COVID-19 pandemic not only accelerated the spread of contactless robot services but also revitalized the golf industry. These changes have expedited the adoption of robot caddies, making it necessary to conduct research on golfers’ acceptance of robot caddies. This study, thus, intended to inves...
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MDPI AG
2024-10-01
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| Online Access: | https://www.mdpi.com/2076-3417/14/21/9915 |
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| author | Kyuhyeon Joo Heather Markham Kim Jinsoo Hwang |
| author_facet | Kyuhyeon Joo Heather Markham Kim Jinsoo Hwang |
| author_sort | Kyuhyeon Joo |
| collection | DOAJ |
| description | The COVID-19 pandemic not only accelerated the spread of contactless robot services but also revitalized the golf industry. These changes have expedited the adoption of robot caddies, making it necessary to conduct research on golfers’ acceptance of robot caddies. This study, thus, intended to investigate the importance of the extended unified theory of acceptance and use of technology (UTAUT) in the framework of robotic golf caddies and examined health consciousness as a moderator. An online survey was conducted with South Korean golfers, and a total of 391 responses were analyzed. The data analysis results indicated that all five dimensions of the extended UTAUT have a positive impact on attitude. Also, attitude is a significant predictor of both intentions to use and word-of-mouth intentions. Lastly, this study discovered that the moderating effect of health consciousness on the correlation between performance expectancy and attitude was significant. |
| format | Article |
| id | doaj-art-6cbcbc26cd87432b9ba8f59e285a4929 |
| institution | DOAJ |
| issn | 2076-3417 |
| language | English |
| publishDate | 2024-10-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Applied Sciences |
| spelling | doaj-art-6cbcbc26cd87432b9ba8f59e285a49292025-08-20T02:49:56ZengMDPI AGApplied Sciences2076-34172024-10-011421991510.3390/app14219915Application of the Extended Unified Theory of Acceptance and Use of Technology to a Robotic Golf Caddy: Health Consciousness as a ModeratorKyuhyeon Joo0Heather Markham Kim1Jinsoo Hwang2The College of Hospitality and Tourism Management, Sejong University, Seoul 05006, Republic of KoreaBK21 Plus Higher Education Team of Global Tourism SDGs, Tourism Research Institute, Dong-A University, Busan 49236, Republic of KoreaThe College of Hospitality and Tourism Management, Sejong University, Seoul 05006, Republic of KoreaThe COVID-19 pandemic not only accelerated the spread of contactless robot services but also revitalized the golf industry. These changes have expedited the adoption of robot caddies, making it necessary to conduct research on golfers’ acceptance of robot caddies. This study, thus, intended to investigate the importance of the extended unified theory of acceptance and use of technology (UTAUT) in the framework of robotic golf caddies and examined health consciousness as a moderator. An online survey was conducted with South Korean golfers, and a total of 391 responses were analyzed. The data analysis results indicated that all five dimensions of the extended UTAUT have a positive impact on attitude. Also, attitude is a significant predictor of both intentions to use and word-of-mouth intentions. Lastly, this study discovered that the moderating effect of health consciousness on the correlation between performance expectancy and attitude was significant.https://www.mdpi.com/2076-3417/14/21/9915robotsnew technology-based servicesattitudetechnology acceptance behaviorbehavioral intentions |
| spellingShingle | Kyuhyeon Joo Heather Markham Kim Jinsoo Hwang Application of the Extended Unified Theory of Acceptance and Use of Technology to a Robotic Golf Caddy: Health Consciousness as a Moderator Applied Sciences robots new technology-based services attitude technology acceptance behavior behavioral intentions |
| title | Application of the Extended Unified Theory of Acceptance and Use of Technology to a Robotic Golf Caddy: Health Consciousness as a Moderator |
| title_full | Application of the Extended Unified Theory of Acceptance and Use of Technology to a Robotic Golf Caddy: Health Consciousness as a Moderator |
| title_fullStr | Application of the Extended Unified Theory of Acceptance and Use of Technology to a Robotic Golf Caddy: Health Consciousness as a Moderator |
| title_full_unstemmed | Application of the Extended Unified Theory of Acceptance and Use of Technology to a Robotic Golf Caddy: Health Consciousness as a Moderator |
| title_short | Application of the Extended Unified Theory of Acceptance and Use of Technology to a Robotic Golf Caddy: Health Consciousness as a Moderator |
| title_sort | application of the extended unified theory of acceptance and use of technology to a robotic golf caddy health consciousness as a moderator |
| topic | robots new technology-based services attitude technology acceptance behavior behavioral intentions |
| url | https://www.mdpi.com/2076-3417/14/21/9915 |
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