Flame Badges and Virtual Pets: Gamified Sociality on Douyin
This article examines Douyin’s gamified features to investigate whether and how they facilitate online sociality. Drawing on literature on online sociality and gamification, this study demonstrates how Douyin’s gaming elements introduce a playful dimension to social interactions and examines the imp...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-07-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/20563051251358748 |
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