Cultural Globalization in the Context of International Business
Beyond locating meanings of globalization, and their connection to those of culture and cultural environment of international affairs, in this paper we propose to analyze the significance of this connection as the main motivation for research. Initially, the primary theory of international economic...
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| Format: | Article |
| Language: | English |
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Editura ASE
2011-12-01
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| Series: | Revista de Management Comparat International |
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| Online Access: | https://www.rmci.ase.ro/no12vol5/15.pdf |
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| _version_ | 1846137879226482688 |
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| author | Monica COJOCARU |
| author_facet | Monica COJOCARU |
| author_sort | Monica COJOCARU |
| collection | DOAJ |
| description | Beyond locating meanings of globalization, and their connection to those of culture and cultural environment of international affairs, in this paper we propose to analyze the significance of this connection as the main motivation for research. Initially, the primary theory of international economic relations has denied aspects of the influence of culture in profit in the international trade. Classical doctrine of international trade theory based on Ricardo explain on a purely commercial gain related strictly to the traditional factors of production. Subsequently, globalization has changed the equation by introducing new variables in international trade. In the current stage of development, companies are increasingly global, while the consumer remains or cultural features distinguishing it emphasizes the international market. The essential question here goes: How do we do global sell to an individual consumer? What role do knowledge and respecting individual cultural or national? The answer is based on the special attention paid to the local consumers of products and services according to the particular consumer experience. |
| format | Article |
| id | doaj-art-6cadc0c670f8461885346a4d1a8d6e9f |
| institution | Kabale University |
| issn | 1582-3458 2601-0968 |
| language | English |
| publishDate | 2011-12-01 |
| publisher | Editura ASE |
| record_format | Article |
| series | Revista de Management Comparat International |
| spelling | doaj-art-6cadc0c670f8461885346a4d1a8d6e9f2024-12-07T20:10:32ZengEditura ASERevista de Management Comparat International1582-34582601-09682011-12-01125993999Cultural Globalization in the Context of International Business Monica COJOCARU0 Universitatea din Craiova, Facultatea de Economie şi Administrarea AfacerilorBeyond locating meanings of globalization, and their connection to those of culture and cultural environment of international affairs, in this paper we propose to analyze the significance of this connection as the main motivation for research. Initially, the primary theory of international economic relations has denied aspects of the influence of culture in profit in the international trade. Classical doctrine of international trade theory based on Ricardo explain on a purely commercial gain related strictly to the traditional factors of production. Subsequently, globalization has changed the equation by introducing new variables in international trade. In the current stage of development, companies are increasingly global, while the consumer remains or cultural features distinguishing it emphasizes the international market. The essential question here goes: How do we do global sell to an individual consumer? What role do knowledge and respecting individual cultural or national? The answer is based on the special attention paid to the local consumers of products and services according to the particular consumer experience. https://www.rmci.ase.ro/no12vol5/15.pdfglobal cultureinternational businesscultural homogenization |
| spellingShingle | Monica COJOCARU Cultural Globalization in the Context of International Business Revista de Management Comparat International global culture international business cultural homogenization |
| title | Cultural Globalization in the Context of International Business |
| title_full | Cultural Globalization in the Context of International Business |
| title_fullStr | Cultural Globalization in the Context of International Business |
| title_full_unstemmed | Cultural Globalization in the Context of International Business |
| title_short | Cultural Globalization in the Context of International Business |
| title_sort | cultural globalization in the context of international business |
| topic | global culture international business cultural homogenization |
| url | https://www.rmci.ase.ro/no12vol5/15.pdf |
| work_keys_str_mv | AT monicacojocaru culturalglobalizationinthecontextofinternationalbusiness |