Consumer behavior change during the biometric payment technology implementation

A money evolution is going from classical payment form for goods and services to biometric ones last years. When companies introduce new biometric technologies, it is relevant to study a consumer readiness for the new payment system. This subject is new, studied and revealed still insufficiently in...

Full description

Saved in:
Bibliographic Details
Main Author: l. G. Akhmaeva
Format: Article
Language:English
Published: Publishing House of the State University of Management 2022-03-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/3307
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1832541616058925056
author l. G. Akhmaeva
author_facet l. G. Akhmaeva
author_sort l. G. Akhmaeva
collection DOAJ
description A money evolution is going from classical payment form for goods and services to biometric ones last years. When companies introduce new biometric technologies, it is relevant to study a consumer readiness for the new payment system. This subject is new, studied and revealed still insufficiently in the scientific literature. The purpose of the article is to identify the existing biometric formats, the advantages and disadvantages of shopping by this way. Based on a scientific and Internet information sources the review and analysis of the activities of large Russian and foreign companies, providing the biometric payment service, on examples its implementation in retail and banking, are carried out. A comparative analysis of purchases at cash desks with a cashier, self-service cash desks and by biometric, is performed. The difficulties, which appear in switching from physical means to a biometric profile, and the technology limitations, are noted. The study recommends that companies and their partners and retailers, promoting the biometric payment, should inform consumers more to motivate them to use this method when shopping.
format Article
id doaj-art-6ca8b1cf281e4ee0b5a0661336b4932d
institution Kabale University
issn 1816-4277
2686-8415
language English
publishDate 2022-03-01
publisher Publishing House of the State University of Management
record_format Article
series Вестник университета
spelling doaj-art-6ca8b1cf281e4ee0b5a0661336b4932d2025-02-04T08:28:11ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152022-03-0101293510.26425/1816-4277-2022-1-29-352239Consumer behavior change during the biometric payment technology implementationl. G. Akhmaeva0State University of ManagementA money evolution is going from classical payment form for goods and services to biometric ones last years. When companies introduce new biometric technologies, it is relevant to study a consumer readiness for the new payment system. This subject is new, studied and revealed still insufficiently in the scientific literature. The purpose of the article is to identify the existing biometric formats, the advantages and disadvantages of shopping by this way. Based on a scientific and Internet information sources the review and analysis of the activities of large Russian and foreign companies, providing the biometric payment service, on examples its implementation in retail and banking, are carried out. A comparative analysis of purchases at cash desks with a cashier, self-service cash desks and by biometric, is performed. The difficulties, which appear in switching from physical means to a biometric profile, and the technology limitations, are noted. The study recommends that companies and their partners and retailers, promoting the biometric payment, should inform consumers more to motivate them to use this method when shopping.https://vestnik.guu.ru/jour/article/view/3307feepaymentspaymentsmoneybiometricsbiometric paymentconsumer behaviourretailshopping
spellingShingle l. G. Akhmaeva
Consumer behavior change during the biometric payment technology implementation
Вестник университета
fee
payments
payments
money
biometrics
biometric payment
consumer behaviour
retail
shopping
title Consumer behavior change during the biometric payment technology implementation
title_full Consumer behavior change during the biometric payment technology implementation
title_fullStr Consumer behavior change during the biometric payment technology implementation
title_full_unstemmed Consumer behavior change during the biometric payment technology implementation
title_short Consumer behavior change during the biometric payment technology implementation
title_sort consumer behavior change during the biometric payment technology implementation
topic fee
payments
payments
money
biometrics
biometric payment
consumer behaviour
retail
shopping
url https://vestnik.guu.ru/jour/article/view/3307
work_keys_str_mv AT lgakhmaeva consumerbehaviorchangeduringthebiometricpaymenttechnologyimplementation