Determinants of Digital Transformation in the Restaurant Industry
This article aims to identify the factors that influence the digital transformation process in the restaurant industry. The proposed theoretical framework differentiates three groups of conditioning factors of digitalisation in small and medium-sized enterprises (SMEs) in this sector: (1) the per...
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| Format: | Article |
| Language: | English |
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Editura ASE
2022-05-01
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| Series: | Amfiteatru Economic |
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| Online Access: | https://www.amfiteatrueconomic.ro/temp/Article_3110.pdf |
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| _version_ | 1850254219726028800 |
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| author | Domingo Martín-Martín José Maya García Isidoro Romero |
| author_facet | Domingo Martín-Martín José Maya García Isidoro Romero |
| author_sort | Domingo Martín-Martín |
| collection | DOAJ |
| description | This article aims to identify the factors that influence the digital transformation process in
the restaurant industry. The proposed theoretical framework differentiates three groups of
conditioning factors of digitalisation in small and medium-sized enterprises (SMEs) in this
sector: (1) the personal characteristics of the entrepreneurs/managers; (2) the characteristics
of the businesses; and (3) the spatial location of the restaurants. The data used in the empirical
research were compiled from a representative survey of restaurant SMEs in Spain. The study
uses an ordinal logistic regression specification to test the hypotheses. The results obtained
indicate that the education of entrepreneurs/managers, their entrepreneurial motivations, and
their ambition for growth condition the digital transformation of their businesses.
Furthermore, the characteristics of the company, such as the number of establishments,
belonging to a corporate group, and the employees’ educational level, influence the
digitalisation of restaurants. Likewise, it is observed that the digitalisation process is
stimulated in inland towns compared to coastal areas, as well as in intermediate
municipalities with populations of between 10,000 and 100,000 inhabitants. |
| format | Article |
| id | doaj-art-6c82446472ba42e4a8a40b7ef215ebfc |
| institution | OA Journals |
| issn | 1582-9146 2247-9104 |
| language | English |
| publishDate | 2022-05-01 |
| publisher | Editura ASE |
| record_format | Article |
| series | Amfiteatru Economic |
| spelling | doaj-art-6c82446472ba42e4a8a40b7ef215ebfc2025-08-20T01:57:11ZengEditura ASEAmfiteatru Economic1582-91462247-91042022-05-01246043044610.24818/EA/2022/60/430Determinants of Digital Transformation in the Restaurant IndustryDomingo Martín-Martín0https://orcid.org/0000-0002-2796-3670José Maya García 1https://orcid.org/0000-0002-8791-1637Isidoro Romero2https://orcid.org/0000-0001-8764-2599University of Seville, Seville, SpainUniversity of Seville, Seville, SpainUniversity of Seville, Seville, SpainThis article aims to identify the factors that influence the digital transformation process in the restaurant industry. The proposed theoretical framework differentiates three groups of conditioning factors of digitalisation in small and medium-sized enterprises (SMEs) in this sector: (1) the personal characteristics of the entrepreneurs/managers; (2) the characteristics of the businesses; and (3) the spatial location of the restaurants. The data used in the empirical research were compiled from a representative survey of restaurant SMEs in Spain. The study uses an ordinal logistic regression specification to test the hypotheses. The results obtained indicate that the education of entrepreneurs/managers, their entrepreneurial motivations, and their ambition for growth condition the digital transformation of their businesses. Furthermore, the characteristics of the company, such as the number of establishments, belonging to a corporate group, and the employees’ educational level, influence the digitalisation of restaurants. Likewise, it is observed that the digitalisation process is stimulated in inland towns compared to coastal areas, as well as in intermediate municipalities with populations of between 10,000 and 100,000 inhabitants.https://www.amfiteatrueconomic.ro/temp/Article_3110.pdfdigitalisationdigital transformationinnovationrestaurantsmespain |
| spellingShingle | Domingo Martín-Martín José Maya García Isidoro Romero Determinants of Digital Transformation in the Restaurant Industry Amfiteatru Economic digitalisation digital transformation innovation restaurant sme spain |
| title | Determinants of Digital Transformation in the Restaurant Industry |
| title_full | Determinants of Digital Transformation in the Restaurant Industry |
| title_fullStr | Determinants of Digital Transformation in the Restaurant Industry |
| title_full_unstemmed | Determinants of Digital Transformation in the Restaurant Industry |
| title_short | Determinants of Digital Transformation in the Restaurant Industry |
| title_sort | determinants of digital transformation in the restaurant industry |
| topic | digitalisation digital transformation innovation restaurant sme spain |
| url | https://www.amfiteatrueconomic.ro/temp/Article_3110.pdf |
| work_keys_str_mv | AT domingomartinmartin determinantsofdigitaltransformationintherestaurantindustry AT josemayagarcia determinantsofdigitaltransformationintherestaurantindustry AT isidororomero determinantsofdigitaltransformationintherestaurantindustry |