Influencing Factors and Transmission Mechanisms of Pro-Environmental Behavior: Evidence from Tea Farmers in Wuyishan National Park
Tea farmers in Wuyishan National Park face the dual challenges of promoting sustainable tea production while adhering to strict ecological protection policies. This study investigates the key factors influencing tea farmers’ pro-environmental behavior and the transmission mechanisms that encourage t...
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MDPI AG
2025-06-01
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| Online Access: | https://www.mdpi.com/2073-445X/14/7/1367 |
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| author | Xiao Han Boyao Song Siyu Fei Hongxun Li Shuang Guan Yaru Chen |
| author_facet | Xiao Han Boyao Song Siyu Fei Hongxun Li Shuang Guan Yaru Chen |
| author_sort | Xiao Han |
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| description | Tea farmers in Wuyishan National Park face the dual challenges of promoting sustainable tea production while adhering to strict ecological protection policies. This study investigates the key factors influencing tea farmers’ pro-environmental behavior and the transmission mechanisms that encourage the adoption of sustainable development. Based on the theory of planned behavior, the theory of externalities, and place attachment theory, 346 valid questionnaires were collected through household interviews across 12 villages within Wuyishan National Park and its surrounding areas. The results indicate that environmental responsibility and concern for community well-being are major motivators of pro-environmental behavior. Market orientation, production intensification, and adoption of clean technologies significantly enhance environmental outcomes at the farm level. While ecological compensation policies help offset the costs of conservation, their impact is constrained by inconsistencies in standard-setting and implementation. The establishment of the national park has enhanced pro-environmental behavior among farmers within the park and influenced those in peripheral areas by strengthening place attachment and social norms. Tea farmers in the core areas of the national park exhibit higher levels of pro-environmental behavior compared to those on the periphery. This study offers several policy recommendations and contributes new insights into understanding the mechanisms behind tea farmers’ pro-environmental behavior within national park contexts, providing valuable reference for pro-environmental practices in the global protected area system. |
| format | Article |
| id | doaj-art-6c6ae36f71ce4e389717b3ffcbba806d |
| institution | DOAJ |
| issn | 2073-445X |
| language | English |
| publishDate | 2025-06-01 |
| publisher | MDPI AG |
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| series | Land |
| spelling | doaj-art-6c6ae36f71ce4e389717b3ffcbba806d2025-08-20T02:45:43ZengMDPI AGLand2073-445X2025-06-01147136710.3390/land14071367Influencing Factors and Transmission Mechanisms of Pro-Environmental Behavior: Evidence from Tea Farmers in Wuyishan National ParkXiao Han0Boyao Song1Siyu Fei2Hongxun Li3Shuang Guan4Yaru Chen5School of Economics and Management, Beijing Forestry University, Beijing 100083, ChinaSchool of Economics and Management, Beijing Forestry University, Beijing 100083, ChinaSchool of Economics and Management, Beijing Forestry University, Beijing 100083, ChinaSchool of Economics and Management, Beijing Forestry University, Beijing 100083, ChinaSchool of Economics and Management, Beijing Forestry University, Beijing 100083, ChinaDevelopment Research Center, National Forestry and Grassland Administration, Beijing 100714, ChinaTea farmers in Wuyishan National Park face the dual challenges of promoting sustainable tea production while adhering to strict ecological protection policies. This study investigates the key factors influencing tea farmers’ pro-environmental behavior and the transmission mechanisms that encourage the adoption of sustainable development. Based on the theory of planned behavior, the theory of externalities, and place attachment theory, 346 valid questionnaires were collected through household interviews across 12 villages within Wuyishan National Park and its surrounding areas. The results indicate that environmental responsibility and concern for community well-being are major motivators of pro-environmental behavior. Market orientation, production intensification, and adoption of clean technologies significantly enhance environmental outcomes at the farm level. While ecological compensation policies help offset the costs of conservation, their impact is constrained by inconsistencies in standard-setting and implementation. The establishment of the national park has enhanced pro-environmental behavior among farmers within the park and influenced those in peripheral areas by strengthening place attachment and social norms. Tea farmers in the core areas of the national park exhibit higher levels of pro-environmental behavior compared to those on the periphery. This study offers several policy recommendations and contributes new insights into understanding the mechanisms behind tea farmers’ pro-environmental behavior within national park contexts, providing valuable reference for pro-environmental practices in the global protected area system.https://www.mdpi.com/2073-445X/14/7/1367pro-environmental behaviortea farmersnational parksustainable developmentpolicy recommendations |
| spellingShingle | Xiao Han Boyao Song Siyu Fei Hongxun Li Shuang Guan Yaru Chen Influencing Factors and Transmission Mechanisms of Pro-Environmental Behavior: Evidence from Tea Farmers in Wuyishan National Park Land pro-environmental behavior tea farmers national park sustainable development policy recommendations |
| title | Influencing Factors and Transmission Mechanisms of Pro-Environmental Behavior: Evidence from Tea Farmers in Wuyishan National Park |
| title_full | Influencing Factors and Transmission Mechanisms of Pro-Environmental Behavior: Evidence from Tea Farmers in Wuyishan National Park |
| title_fullStr | Influencing Factors and Transmission Mechanisms of Pro-Environmental Behavior: Evidence from Tea Farmers in Wuyishan National Park |
| title_full_unstemmed | Influencing Factors and Transmission Mechanisms of Pro-Environmental Behavior: Evidence from Tea Farmers in Wuyishan National Park |
| title_short | Influencing Factors and Transmission Mechanisms of Pro-Environmental Behavior: Evidence from Tea Farmers in Wuyishan National Park |
| title_sort | influencing factors and transmission mechanisms of pro environmental behavior evidence from tea farmers in wuyishan national park |
| topic | pro-environmental behavior tea farmers national park sustainable development policy recommendations |
| url | https://www.mdpi.com/2073-445X/14/7/1367 |
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