Assessment of Digital Marketing Management in Companies

Assessment of Digital Marketing Management in Companies

An assessment of digital marketing management in the work of companies was carried out – namely, the compliance of internal resources with the mechanisms of digital transformation in marketing. The approach to the digital transformation of marketing systems and the principles of digital marketing ma...

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Bibliographic Details
Main Author: T. D. Kolodnik
Format: Article
Language:Russian
Published: Ministry of Education of the Republic of Belarus, Establishment The Main Information and Analytical Center 2024-09-01
Series:Цифровая трансформация
Subjects:
digital marketing
marketing system
digital marketing management techniques
Online Access:https://dt.bsuir.by/jour/article/view/864
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