Assessment of Digital Marketing Management in Companies
An assessment of digital marketing management in the work of companies was carried out – namely, the compliance of internal resources with the mechanisms of digital transformation in marketing. The approach to the digital transformation of marketing systems and the principles of digital marketing ma...
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| Format: | Article |
| Language: | Russian |
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Ministry of Education of the Republic of Belarus, Establishment The Main Information and Analytical Center
2024-09-01
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| Series: | Цифровая трансформация |
| Subjects: | |
| Online Access: | https://dt.bsuir.by/jour/article/view/864 |
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| _version_ | 1832568645167874048 |
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| author | T. D. Kolodnik |
| author_facet | T. D. Kolodnik |
| author_sort | T. D. Kolodnik |
| collection | DOAJ |
| description | An assessment of digital marketing management in the work of companies was carried out – namely, the compliance of internal resources with the mechanisms of digital transformation in marketing. The approach to the digital transformation of marketing systems and the principles of digital marketing management are considered. It is noted that digital marketing management is inseparable from the continuous process of developing the functions of the marketing system. The stages are proposed, on the basis of which a methodology for calculating the marketing management index in the work of companies is developed in order to analyze the digital marketing methods. It is proposed to divide the performance indicators of digital marketing communications into strategic, analytical and operational, and combine them into the classes in accordance with the methods. Based on the results of the assessment of digital marketing management, it is concluded that the theoretical basis for the economic success of many companies is the professional flexibility of top management specialists and marketing departments. |
| format | Article |
| id | doaj-art-6c3a18d4640e4552962a1d114d2f58d7 |
| institution | Kabale University |
| issn | 2522-9613 2524-2822 |
| language | Russian |
| publishDate | 2024-09-01 |
| publisher | Ministry of Education of the Republic of Belarus, Establishment The Main Information and Analytical Center |
| record_format | Article |
| series | Цифровая трансформация |
| spelling | doaj-art-6c3a18d4640e4552962a1d114d2f58d72025-02-03T00:56:57ZrusMinistry of Education of the Republic of Belarus, Establishment The Main Information and Analytical CenterЦифровая трансформация2522-96132524-28222024-09-01303142110.35596/1729-7648-2024-30-3-14-21342Assessment of Digital Marketing Management in CompaniesT. D. Kolodnik0Belarus State Economic UniversityAn assessment of digital marketing management in the work of companies was carried out – namely, the compliance of internal resources with the mechanisms of digital transformation in marketing. The approach to the digital transformation of marketing systems and the principles of digital marketing management are considered. It is noted that digital marketing management is inseparable from the continuous process of developing the functions of the marketing system. The stages are proposed, on the basis of which a methodology for calculating the marketing management index in the work of companies is developed in order to analyze the digital marketing methods. It is proposed to divide the performance indicators of digital marketing communications into strategic, analytical and operational, and combine them into the classes in accordance with the methods. Based on the results of the assessment of digital marketing management, it is concluded that the theoretical basis for the economic success of many companies is the professional flexibility of top management specialists and marketing departments.https://dt.bsuir.by/jour/article/view/864digital marketingmarketing systemdigital marketing management techniques |
| spellingShingle | T. D. Kolodnik Assessment of Digital Marketing Management in Companies Цифровая трансформация digital marketing marketing system digital marketing management techniques |
| title | Assessment of Digital Marketing Management in Companies |
| title_full | Assessment of Digital Marketing Management in Companies |
| title_fullStr | Assessment of Digital Marketing Management in Companies |
| title_full_unstemmed | Assessment of Digital Marketing Management in Companies |
| title_short | Assessment of Digital Marketing Management in Companies |
| title_sort | assessment of digital marketing management in companies |
| topic | digital marketing marketing system digital marketing management techniques |
| url | https://dt.bsuir.by/jour/article/view/864 |
| work_keys_str_mv | AT tdkolodnik assessmentofdigitalmarketingmanagementincompanies |