Tanaka, H. (Ed.). (2023). Brand Strategy in the Digital Age. Yuhikaku. (In Japanese)
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2025-01-01
|
| Series: | Maketingu Janaru |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/45/1/45_2025.011/_html/-char/en |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1841550771509788672 |
|---|---|
| author | Satoshi Akutsu |
| author_facet | Satoshi Akutsu |
| author_sort | Satoshi Akutsu |
| collection | DOAJ |
| format | Article |
| id | doaj-art-6be2b64f6de54555a3baa0338f139865 |
| institution | Kabale University |
| issn | 0389-7265 2188-1669 |
| language | Japanese |
| publishDate | 2025-01-01 |
| publisher | Japan Marketing Academy |
| record_format | Article |
| series | Maketingu Janaru |
| spelling | doaj-art-6be2b64f6de54555a3baa0338f1398652025-01-10T03:41:32ZjpnJapan Marketing AcademyMaketingu Janaru0389-72652188-16692025-01-01451767810.7222/marketing.2025.011marketingTanaka, H. (Ed.). (2023). Brand Strategy in the Digital Age. Yuhikaku. (In Japanese)Satoshi Akutsu0Professor, Hitotsubashi University Business School, Japanhttps://www.jstage.jst.go.jp/article/marketing/45/1/45_2025.011/_html/-char/en |
| spellingShingle | Satoshi Akutsu Tanaka, H. (Ed.). (2023). Brand Strategy in the Digital Age. Yuhikaku. (In Japanese) Maketingu Janaru |
| title | Tanaka, H. (Ed.). (2023). Brand Strategy in the Digital Age. Yuhikaku. (In Japanese) |
| title_full | Tanaka, H. (Ed.). (2023). Brand Strategy in the Digital Age. Yuhikaku. (In Japanese) |
| title_fullStr | Tanaka, H. (Ed.). (2023). Brand Strategy in the Digital Age. Yuhikaku. (In Japanese) |
| title_full_unstemmed | Tanaka, H. (Ed.). (2023). Brand Strategy in the Digital Age. Yuhikaku. (In Japanese) |
| title_short | Tanaka, H. (Ed.). (2023). Brand Strategy in the Digital Age. Yuhikaku. (In Japanese) |
| title_sort | tanaka h ed 2023 brand strategy in the digital age yuhikaku in japanese |
| url | https://www.jstage.jst.go.jp/article/marketing/45/1/45_2025.011/_html/-char/en |
| work_keys_str_mv | AT satoshiakutsu tanakahed2023brandstrategyinthedigitalageyuhikakuinjapanese |