The role of agricultural cooperatives in the development and promotion of rural tourism: A case study of Azanja, Serbia
The aim of this paper is to examine and analyze the role of agricultural cooperatives in the development and promotion of rural tourism. The research was conducted in Azanja, Serbia, utilizing a mixed-method research with a questionnaire technique and a case study method during March and April 2024....
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2024-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2024/0354-34712404269D.pdf |
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| _version_ | 1841554183526809600 |
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| author | Dejanović Aleksandar Lukić-Nikolić Jelena |
| author_facet | Dejanović Aleksandar Lukić-Nikolić Jelena |
| author_sort | Dejanović Aleksandar |
| collection | DOAJ |
| description | The aim of this paper is to examine and analyze the role of agricultural cooperatives in the development and promotion of rural tourism. The research was conducted in Azanja, Serbia, utilizing a mixed-method research with a questionnaire technique and a case study method during March and April 2024. The key findings indicate that improving conditions for rural tourism development requires effective networking among all stakeholders and coordinated promotional activities. Establishing partnerships based on shared interests is essential for rural tourism development. In this context, the agricultural cooperative Azanja should assume several important roles: initiator, educator, coordinator, logistics organizer, tourism animator, promoter, consultant, and supervisor. By taking on these responsibilities, Azanja can effectively support and stimulate rural tourism development. Furthermore, the agricultural cooperative Azanja has the ability to develop effective promotional strategies to increase the area's visibility on the tourist map. |
| format | Article |
| id | doaj-art-6bd4a8ee5ac54af5856e0b6e6452e673 |
| institution | Kabale University |
| issn | 0354-3471 2334-8364 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | Srpsko udruženje za marketing |
| record_format | Article |
| series | Marketing (Beograd. 1991) |
| spelling | doaj-art-6bd4a8ee5ac54af5856e0b6e6452e6732025-01-08T16:27:41ZengSrpsko udruženje za marketingMarketing (Beograd. 1991)0354-34712334-83642024-01-0155426928110.5937/mkng2404269D0354-34712404269DThe role of agricultural cooperatives in the development and promotion of rural tourism: A case study of Azanja, SerbiaDejanović Aleksandar0https://orcid.org/0000-0002-3987-3795Lukić-Nikolić Jelena1https://orcid.org/0000-0003-0632-8974Visoka škola modernog biznisa, Beograd, SerbiaVisoka škola modernog biznisa, Beograd, SerbiaThe aim of this paper is to examine and analyze the role of agricultural cooperatives in the development and promotion of rural tourism. The research was conducted in Azanja, Serbia, utilizing a mixed-method research with a questionnaire technique and a case study method during March and April 2024. The key findings indicate that improving conditions for rural tourism development requires effective networking among all stakeholders and coordinated promotional activities. Establishing partnerships based on shared interests is essential for rural tourism development. In this context, the agricultural cooperative Azanja should assume several important roles: initiator, educator, coordinator, logistics organizer, tourism animator, promoter, consultant, and supervisor. By taking on these responsibilities, Azanja can effectively support and stimulate rural tourism development. Furthermore, the agricultural cooperative Azanja has the ability to develop effective promotional strategies to increase the area's visibility on the tourist map.https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2024/0354-34712404269D.pdfpromotiontourismrural tourism developmentagriculture cooperatives |
| spellingShingle | Dejanović Aleksandar Lukić-Nikolić Jelena The role of agricultural cooperatives in the development and promotion of rural tourism: A case study of Azanja, Serbia Marketing (Beograd. 1991) promotion tourism rural tourism development agriculture cooperatives |
| title | The role of agricultural cooperatives in the development and promotion of rural tourism: A case study of Azanja, Serbia |
| title_full | The role of agricultural cooperatives in the development and promotion of rural tourism: A case study of Azanja, Serbia |
| title_fullStr | The role of agricultural cooperatives in the development and promotion of rural tourism: A case study of Azanja, Serbia |
| title_full_unstemmed | The role of agricultural cooperatives in the development and promotion of rural tourism: A case study of Azanja, Serbia |
| title_short | The role of agricultural cooperatives in the development and promotion of rural tourism: A case study of Azanja, Serbia |
| title_sort | role of agricultural cooperatives in the development and promotion of rural tourism a case study of azanja serbia |
| topic | promotion tourism rural tourism development agriculture cooperatives |
| url | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2024/0354-34712404269D.pdf |
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