Framing of femininity: A cognitive study of gendered metaphors in brand advertisements
This study delves into the metaphorical representation of women in advertising and its impact on consumer perceptions, grounded in Cognitive Metaphor Theory (CMT) as the guiding framework. By adopting a multimethod approach, the analysis combines Fairclough's three-dimensional model of Critical...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-08-01
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| Series: | Acta Psychologica |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0001691825005141 |
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