Optimizing the Role of Adolescents as Mosque Administrators Through Improving Digital Marketing Skills

Mosques, as a center of worship for Muslims, have a very strategic function for the community. Collaboration between mosques, educational institutions, the government, and community organizations is also needed to create a solid ecosystem in improving the mental health of Generation Z. This activit...

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Main Authors: Ida Syafrida, Nurfala Safitri, Nurul Hasanah, Alya Khaerunisa, Sabrina Putri Prayogi, Fakhri Rafifanto
Format: Article
Language:Arabic
Published: STAI Publisistik Thawalib Jakarta 2025-08-01
Series:Jurnal Pengabdian Masyarakat dan Penelitian Thawalib
Subjects:
Online Access:https://jurnal.staithawalib.ac.id/index.php/thame/article/view/753
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author Ida Syafrida
Nurfala Safitri
Nurul Hasanah
Alya Khaerunisa
Sabrina Putri Prayogi
Fakhri Rafifanto
author_facet Ida Syafrida
Nurfala Safitri
Nurul Hasanah
Alya Khaerunisa
Sabrina Putri Prayogi
Fakhri Rafifanto
author_sort Ida Syafrida
collection DOAJ
description Mosques, as a center of worship for Muslims, have a very strategic function for the community. Collaboration between mosques, educational institutions, the government, and community organizations is also needed to create a solid ecosystem in improving the mental health of Generation Z. This activity contains training that aims to motivate and educate young mosque administrators about the basics of entrepreneurship, ways to promote products, types and forms of promotional content, and the selection of time to upload content on social media. This study uses a mixed method with a qualitative and quantitative descriptive approach. The community service, which was carried out by a team of lecturers and students, was attended by 16 participants who are mosque administrators in the city of Bekasi. In this community service activity, the participants came from various age backgrounds, education levels, and experience managing mosques. Based on the research results obtained from questionnaires completed by community service program participants, the program received a very positive response from respondents. According to most respondents, the training was very relevant and helpful, especially in expanding their understanding of the importance of digital marketing. Most participants mentioned that the training was proper and per their needs as youth in the mosque.
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institution Kabale University
issn 2828-1187
2828-1047
language Arabic
publishDate 2025-08-01
publisher STAI Publisistik Thawalib Jakarta
record_format Article
series Jurnal Pengabdian Masyarakat dan Penelitian Thawalib
spelling doaj-art-6b1b2e9062a949eabd91a86ea8bb97be2025-08-25T15:09:05ZaraSTAI Publisistik Thawalib JakartaJurnal Pengabdian Masyarakat dan Penelitian Thawalib2828-11872828-10472025-08-014210.54150/thame.v4i2.753Optimizing the Role of Adolescents as Mosque Administrators Through Improving Digital Marketing SkillsIda Syafrida0Nurfala Safitri1Nurul Hasanah2Alya Khaerunisa3Sabrina Putri Prayogi4Fakhri Rafifanto5Politeknik Negeri JakartaPoliteknik Negeri JakartaPoliteknik Negeri JakartaPoliteknik Negeri JakartaPoliteknik Negeri JakartaPoliteknik Negeri Jakarta Mosques, as a center of worship for Muslims, have a very strategic function for the community. Collaboration between mosques, educational institutions, the government, and community organizations is also needed to create a solid ecosystem in improving the mental health of Generation Z. This activity contains training that aims to motivate and educate young mosque administrators about the basics of entrepreneurship, ways to promote products, types and forms of promotional content, and the selection of time to upload content on social media. This study uses a mixed method with a qualitative and quantitative descriptive approach. The community service, which was carried out by a team of lecturers and students, was attended by 16 participants who are mosque administrators in the city of Bekasi. In this community service activity, the participants came from various age backgrounds, education levels, and experience managing mosques. Based on the research results obtained from questionnaires completed by community service program participants, the program received a very positive response from respondents. According to most respondents, the training was very relevant and helpful, especially in expanding their understanding of the importance of digital marketing. Most participants mentioned that the training was proper and per their needs as youth in the mosque. https://jurnal.staithawalib.ac.id/index.php/thame/article/view/753optimizationMosque YouthMosque AdministratorsSkillsDigital Marketing
spellingShingle Ida Syafrida
Nurfala Safitri
Nurul Hasanah
Alya Khaerunisa
Sabrina Putri Prayogi
Fakhri Rafifanto
Optimizing the Role of Adolescents as Mosque Administrators Through Improving Digital Marketing Skills
Jurnal Pengabdian Masyarakat dan Penelitian Thawalib
optimization
Mosque Youth
Mosque Administrators
Skills
Digital Marketing
title Optimizing the Role of Adolescents as Mosque Administrators Through Improving Digital Marketing Skills
title_full Optimizing the Role of Adolescents as Mosque Administrators Through Improving Digital Marketing Skills
title_fullStr Optimizing the Role of Adolescents as Mosque Administrators Through Improving Digital Marketing Skills
title_full_unstemmed Optimizing the Role of Adolescents as Mosque Administrators Through Improving Digital Marketing Skills
title_short Optimizing the Role of Adolescents as Mosque Administrators Through Improving Digital Marketing Skills
title_sort optimizing the role of adolescents as mosque administrators through improving digital marketing skills
topic optimization
Mosque Youth
Mosque Administrators
Skills
Digital Marketing
url https://jurnal.staithawalib.ac.id/index.php/thame/article/view/753
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AT alyakhaerunisa optimizingtheroleofadolescentsasmosqueadministratorsthroughimprovingdigitalmarketingskills
AT sabrinaputriprayogi optimizingtheroleofadolescentsasmosqueadministratorsthroughimprovingdigitalmarketingskills
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