Uncovering trends in destination branding and destination brand equity research: Results of a topic modelling approach
Purpose: This study aims to explore the trends and topics in destination branding research, with a specific focus on destination brand equity (DBE). Using topic modelling analysis, the study identifies key research themes and evaluates their evolution over time, assessing whether DBE is among the tr...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
International Hellenic University
2025-06-01
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| Series: | Journal of Tourism, Heritage & Services Marketing |
| Subjects: | |
| Online Access: | https://zenodo.org/records/15652600/files/11-1-4.pdf?download=1 |
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