Winning in Europe: International Strategies for Hungarian Professional Sports Clubs?

The objective of our research project was to identify key patterns in the international strategies of Hungarian professional sports clubs. Initially, two pilot-cases were prepared, which form the basis of additional case studies to be prepared in the later stages of the project. Content analysis was...

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Bibliographic Details
Main Authors: Miklós Kozma, Krisztina András
Format: Article
Language:English
Published: Cracow University of Economics 2015-02-01
Series:Entrepreneurial Business and Economics Review
Subjects:
Online Access:https://eber.uek.krakow.pl/eber/article/view/60
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