Beyond Bottles: Exploring Consumer Perceptions and Preferences for Bag-in-Box Wine Packaging
The change in consumption habits, the need for product differentiation and the transition to eco-sustainable wine production have led to the adoption of alternative packaging solutions, moving beyond the traditional glass bottle. This study employs experimental auctions with a sample of 100 particip...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2024-01-01
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| Series: | Australian Journal of Grape and Wine Research |
| Online Access: | http://dx.doi.org/10.1155/ajgw/9946341 |
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