Strategi Membangun Media Daring Melalui Komunikasi Pemasaran Terpadu (Studi Kasus Pada Bertuahpos.com)
Advertising is determining whether or not this online mass media develops. For that the online mass media can not only write and disseminate information, but also must be able to communicate in the context of business communication. The method in this research is descriptive qualitative with interv...
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| Format: | Article |
| Language: | English |
| Published: |
Department of Communications, Universitas Islam Indonesia
2018-07-01
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| Series: | Jurnal Komunikasi |
| Online Access: | https://journal.uii.ac.id/jurnal-komunikasi/article/view/10970 |
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| _version_ | 1850230856391589888 |
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| author | Gunawan Saleh Prsetia Rahmad |
| author_facet | Gunawan Saleh Prsetia Rahmad |
| author_sort | Gunawan Saleh |
| collection | DOAJ |
| description |
Advertising is determining whether or not this online mass media develops. For that the online mass media can not only write and disseminate information, but also must be able to communicate in the context of business communication. The method in this research is descriptive qualitative with interview. The results of interviews with four informants, and concluded that Bertuahpos.com doing business communication strategy through socialization conducted social dimedia, it is intended to introduce bertuahpos.com to masyarakat.Untuk establish effective business communication, bertuahpos.com coffe morning with resource persons. In addition, Bertuahpos.com offers advertisements either directly or indirectly through advertising offer proposals, thereby increasing the company's financial objectives through the advertisements it receives. Bertuahpos.com also provides a means for readers to sell products for free on business store content to enhance viewers.
Keywords: Strategy, Online Media, Integrated Marketing Communications.
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| format | Article |
| id | doaj-art-6aaa6a929f964cebace026baebc670cf |
| institution | OA Journals |
| issn | 1907-848X 2548-7647 |
| language | English |
| publishDate | 2018-07-01 |
| publisher | Department of Communications, Universitas Islam Indonesia |
| record_format | Article |
| series | Jurnal Komunikasi |
| spelling | doaj-art-6aaa6a929f964cebace026baebc670cf2025-08-20T02:03:43ZengDepartment of Communications, Universitas Islam IndonesiaJurnal Komunikasi1907-848X2548-76472018-07-0112210.20885/komunikasi.vol12.iss2.art68106Strategi Membangun Media Daring Melalui Komunikasi Pemasaran Terpadu (Studi Kasus Pada Bertuahpos.com)Gunawan Saleh0Prsetia Rahmad1Universitas AbdurrabUniversitas Abdurrab Advertising is determining whether or not this online mass media develops. For that the online mass media can not only write and disseminate information, but also must be able to communicate in the context of business communication. The method in this research is descriptive qualitative with interview. The results of interviews with four informants, and concluded that Bertuahpos.com doing business communication strategy through socialization conducted social dimedia, it is intended to introduce bertuahpos.com to masyarakat.Untuk establish effective business communication, bertuahpos.com coffe morning with resource persons. In addition, Bertuahpos.com offers advertisements either directly or indirectly through advertising offer proposals, thereby increasing the company's financial objectives through the advertisements it receives. Bertuahpos.com also provides a means for readers to sell products for free on business store content to enhance viewers. Keywords: Strategy, Online Media, Integrated Marketing Communications. https://journal.uii.ac.id/jurnal-komunikasi/article/view/10970 |
| spellingShingle | Gunawan Saleh Prsetia Rahmad Strategi Membangun Media Daring Melalui Komunikasi Pemasaran Terpadu (Studi Kasus Pada Bertuahpos.com) Jurnal Komunikasi |
| title | Strategi Membangun Media Daring Melalui Komunikasi Pemasaran Terpadu (Studi Kasus Pada Bertuahpos.com) |
| title_full | Strategi Membangun Media Daring Melalui Komunikasi Pemasaran Terpadu (Studi Kasus Pada Bertuahpos.com) |
| title_fullStr | Strategi Membangun Media Daring Melalui Komunikasi Pemasaran Terpadu (Studi Kasus Pada Bertuahpos.com) |
| title_full_unstemmed | Strategi Membangun Media Daring Melalui Komunikasi Pemasaran Terpadu (Studi Kasus Pada Bertuahpos.com) |
| title_short | Strategi Membangun Media Daring Melalui Komunikasi Pemasaran Terpadu (Studi Kasus Pada Bertuahpos.com) |
| title_sort | strategi membangun media daring melalui komunikasi pemasaran terpadu studi kasus pada bertuahpos com |
| url | https://journal.uii.ac.id/jurnal-komunikasi/article/view/10970 |
| work_keys_str_mv | AT gunawansaleh strategimembangunmediadaringmelaluikomunikasipemasaranterpadustudikasuspadabertuahposcom AT prsetiarahmad strategimembangunmediadaringmelaluikomunikasipemasaranterpadustudikasuspadabertuahposcom |