Digital Platform: a New Business Model in the Russian Economy

Today digital platforms have become an integral part of our life. They provide a lot of opportunities both for state and ordinary users and for business. It is impossible to analyze industrial countries’ economy without taking into account specific features of functioning and technological trends in...

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Bibliographic Details
Main Authors: A. I. Gretchenko, I. V. Gorokhova
Format: Article
Language:Russian
Published: Plekhanov Russian University of Economics 2019-03-01
Series:Вестник Российского экономического университета имени Г. В. Плеханова
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Online Access:https://vest.rea.ru/jour/article/view/642
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Summary:Today digital platforms have become an integral part of our life. They provide a lot of opportunities both for state and ordinary users and for business. It is impossible to analyze industrial countries’ economy without taking into account specific features of functioning and technological trends in the field of digital platforms. The article reveals the  notion  ‘digital  platform’,  researches  key  features  of  functioning  and  different  types  of  digital  platforms depending on their functions. Literature does not pay adequate attention to such new participants of digital business strategies as leaders of digital transformation, blockchain and artificial intellect. Issues of data management and policy  in  their  respect  are  still  unsettled,  while  conditions  of  normative  regulation  are  unfriendly  towards experiments  with  digital  technologies.  The  authors  analyzed  key  challenges  facing  developers  and  users  of platforms, major technological trends in the near 2–3 years connected with proliferation of platforms, identified risks and advantages for the population and at the same time showed uneven display of trends in various countries within  the  last  five  years,  which  is  connected  with  difference  in  the  level  of  technological  development  and peculiarities of home markets and state policy even within a group of industrialized countries. The authors showed acute for state policy issues necessary for lowering the said risks and increasing profits from economy digitalization.
ISSN:2413-2829
2587-9251