Not just money: what mothers value in conditional cash transfer programs in India

Introduction Conditional cash transfers (CCTs) have become an important policy tool for increasing demand for key maternal and child health services in low/middle-income countries. Yet, these programs have had variable success in increasing service use. Understanding beneficiary preferences for desi...

Full description

Saved in:
Bibliographic Details
Main Authors: David Bishai, Krishna D Rao, Shivani Kachwaha, Avril Kaplan
Format: Article
Language:English
Published: BMJ Publishing Group 2020-10-01
Series:BMJ Global Health
Online Access:https://gh.bmj.com/content/5/10/e003033.full
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1850062035147030528
author David Bishai
Krishna D Rao
Shivani Kachwaha
Avril Kaplan
author_facet David Bishai
Krishna D Rao
Shivani Kachwaha
Avril Kaplan
author_sort David Bishai
collection DOAJ
description Introduction Conditional cash transfers (CCTs) have become an important policy tool for increasing demand for key maternal and child health services in low/middle-income countries. Yet, these programs have had variable success in increasing service use. Understanding beneficiary preferences for design features of CCTs can increase program effectiveness.Methods We conducted a Discrete choice experiment in two districts of Uttar Pradesh, India in 2018 with 405 mothers with young children (<3 years). Respondents were asked to choose between hypothetical CCT programme profiles described in terms of five attribute levels (cash, antenatal care visits, growth-monitoring and immunisation visits, visit duration and health benefit received) and responses were analysed using mixed logit regression.Results Mothers most valued the cash transfer amount, followed by the health benefit received from services. Mothers did not have a strong preference for conditionalities related to the number of health centre visits or for time spent seeking care; however, service delivery points were in close proximity to households. Mothers were willing to accept lower cash rewards for better perceived health benefits—they were willing to accept 2854 Indian rupees ($41) less for a programme that produced good health, which is about half the amount currently offered by India’s Maternal Benefits Program. Mothers who had low utilisation of health services, and those from poor households, valued the cash transfer and the health benefit significantly more than others.Conclusion Both cash transfers and the perceived health benefit from services are highly valued, particularly by infrequent service users. In CCTs, this highlights the importance of communicating value of services to beneficiaries by informing about health benefits of services and providing quality care. Conditionalities requiring frequent health centre visits or time taken for seeking care may not have large negative effects on CCT participation in contexts of good service coverage.
format Article
id doaj-art-6a867faa8db84a4584d793c22c2baf13
institution DOAJ
issn 2059-7908
language English
publishDate 2020-10-01
publisher BMJ Publishing Group
record_format Article
series BMJ Global Health
spelling doaj-art-6a867faa8db84a4584d793c22c2baf132025-08-20T02:50:02ZengBMJ Publishing GroupBMJ Global Health2059-79082020-10-0151010.1136/bmjgh-2020-003033Not just money: what mothers value in conditional cash transfer programs in IndiaDavid Bishai0Krishna D Rao1Shivani Kachwaha2Avril Kaplan3Department of Population, Family and Reproductive Health, Johns Hopkins University Bloomberg School of Public Health, Baltimore, Maryland, USADepartment of International Health, Johns Hopkins University, Baltimore, Maryland, USAPoverty, Health and Nutrition Division, International Food Policy Research Institute, New Delhi, India3 International Health, Johns Hopkins University, Baltimore, Maryland, USAIntroduction Conditional cash transfers (CCTs) have become an important policy tool for increasing demand for key maternal and child health services in low/middle-income countries. Yet, these programs have had variable success in increasing service use. Understanding beneficiary preferences for design features of CCTs can increase program effectiveness.Methods We conducted a Discrete choice experiment in two districts of Uttar Pradesh, India in 2018 with 405 mothers with young children (<3 years). Respondents were asked to choose between hypothetical CCT programme profiles described in terms of five attribute levels (cash, antenatal care visits, growth-monitoring and immunisation visits, visit duration and health benefit received) and responses were analysed using mixed logit regression.Results Mothers most valued the cash transfer amount, followed by the health benefit received from services. Mothers did not have a strong preference for conditionalities related to the number of health centre visits or for time spent seeking care; however, service delivery points were in close proximity to households. Mothers were willing to accept lower cash rewards for better perceived health benefits—they were willing to accept 2854 Indian rupees ($41) less for a programme that produced good health, which is about half the amount currently offered by India’s Maternal Benefits Program. Mothers who had low utilisation of health services, and those from poor households, valued the cash transfer and the health benefit significantly more than others.Conclusion Both cash transfers and the perceived health benefit from services are highly valued, particularly by infrequent service users. In CCTs, this highlights the importance of communicating value of services to beneficiaries by informing about health benefits of services and providing quality care. Conditionalities requiring frequent health centre visits or time taken for seeking care may not have large negative effects on CCT participation in contexts of good service coverage.https://gh.bmj.com/content/5/10/e003033.full
spellingShingle David Bishai
Krishna D Rao
Shivani Kachwaha
Avril Kaplan
Not just money: what mothers value in conditional cash transfer programs in India
BMJ Global Health
title Not just money: what mothers value in conditional cash transfer programs in India
title_full Not just money: what mothers value in conditional cash transfer programs in India
title_fullStr Not just money: what mothers value in conditional cash transfer programs in India
title_full_unstemmed Not just money: what mothers value in conditional cash transfer programs in India
title_short Not just money: what mothers value in conditional cash transfer programs in India
title_sort not just money what mothers value in conditional cash transfer programs in india
url https://gh.bmj.com/content/5/10/e003033.full
work_keys_str_mv AT davidbishai notjustmoneywhatmothersvalueinconditionalcashtransferprogramsinindia
AT krishnadrao notjustmoneywhatmothersvalueinconditionalcashtransferprogramsinindia
AT shivanikachwaha notjustmoneywhatmothersvalueinconditionalcashtransferprogramsinindia
AT avrilkaplan notjustmoneywhatmothersvalueinconditionalcashtransferprogramsinindia