Impact of Big Data Products on the Entrepreneurial Performance of E-Commerce Farmers: Evidence from China

Impact of Big Data Products on the Entrepreneurial Performance of E-Commerce Farmers: Evidence from China

Rural e-commerce, dominated by entrepreneurial farmers, is growing rapidly in developing countries, especially in China. However, with the expanding scale of e-commerce farmers, the competition is becoming fierce, and their entrepreneurial performance is facing difficulties in growth. Pioneering pra...

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Bibliographic Details
Main Authors: Yiwu Zeng, Lili Li, Baogang Li, Huanxin Gong, Guojun Zhang
Format: Article
Language:English
Published: SAGE Publishing 2025-06-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440251347866
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