Impact of Big Data Products on the Entrepreneurial Performance of E-Commerce Farmers: Evidence from China
Rural e-commerce, dominated by entrepreneurial farmers, is growing rapidly in developing countries, especially in China. However, with the expanding scale of e-commerce farmers, the competition is becoming fierce, and their entrepreneurial performance is facing difficulties in growth. Pioneering pra...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-06-01
|
| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251347866 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850209812123484160 |
|---|---|
| author | Yiwu Zeng Lili Li Baogang Li Huanxin Gong Guojun Zhang |
| author_facet | Yiwu Zeng Lili Li Baogang Li Huanxin Gong Guojun Zhang |
| author_sort | Yiwu Zeng |
| collection | DOAJ |
| description | Rural e-commerce, dominated by entrepreneurial farmers, is growing rapidly in developing countries, especially in China. However, with the expanding scale of e-commerce farmers, the competition is becoming fierce, and their entrepreneurial performance is facing difficulties in growth. Pioneering practices in China show that big data can promote the sustainable development of e-commerce farmers. This paper attempts to explore how big data products affect e-commerce farmers’ entrepreneurial performance by using the survey data from China, and structural equation modeling. Findings show that big data products significantly improve e-commerce farmers’ entrepreneurial performance. The usefulness and ease of use of and experience with big data products can enhance e-commerce farmers’ entrepreneurial alertness and dynamic capabilities. The findings have important implications for how to promote entrepreneurial growth of e-commerce farmers and big data applications in rural areas. |
| format | Article |
| id | doaj-art-6a863797b71d4d65a03abcb7d1348c8d |
| institution | OA Journals |
| issn | 2158-2440 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | SAGE Open |
| spelling | doaj-art-6a863797b71d4d65a03abcb7d1348c8d2025-08-20T02:09:56ZengSAGE PublishingSAGE Open2158-24402025-06-011510.1177/21582440251347866Impact of Big Data Products on the Entrepreneurial Performance of E-Commerce Farmers: Evidence from ChinaYiwu Zeng0Lili Li1Baogang Li2Huanxin Gong3Guojun Zhang4Hangzhou International Urbanology Research Center and Zhejiang Urban Governance Studies Center, Hangzhou, Zhejiang, ChinaHangzhou Dianzi University, Hangzhou, Zhejiang, ChinaNortheastern University, Shenyang, Liaoning, ChinaHangzhou Normal University, Hangzhou, Zhejiang, ChinaHangzhou Normal University, Hangzhou, Zhejiang, ChinaRural e-commerce, dominated by entrepreneurial farmers, is growing rapidly in developing countries, especially in China. However, with the expanding scale of e-commerce farmers, the competition is becoming fierce, and their entrepreneurial performance is facing difficulties in growth. Pioneering practices in China show that big data can promote the sustainable development of e-commerce farmers. This paper attempts to explore how big data products affect e-commerce farmers’ entrepreneurial performance by using the survey data from China, and structural equation modeling. Findings show that big data products significantly improve e-commerce farmers’ entrepreneurial performance. The usefulness and ease of use of and experience with big data products can enhance e-commerce farmers’ entrepreneurial alertness and dynamic capabilities. The findings have important implications for how to promote entrepreneurial growth of e-commerce farmers and big data applications in rural areas.https://doi.org/10.1177/21582440251347866 |
| spellingShingle | Yiwu Zeng Lili Li Baogang Li Huanxin Gong Guojun Zhang Impact of Big Data Products on the Entrepreneurial Performance of E-Commerce Farmers: Evidence from China SAGE Open |
| title | Impact of Big Data Products on the Entrepreneurial Performance of E-Commerce Farmers: Evidence from China |
| title_full | Impact of Big Data Products on the Entrepreneurial Performance of E-Commerce Farmers: Evidence from China |
| title_fullStr | Impact of Big Data Products on the Entrepreneurial Performance of E-Commerce Farmers: Evidence from China |
| title_full_unstemmed | Impact of Big Data Products on the Entrepreneurial Performance of E-Commerce Farmers: Evidence from China |
| title_short | Impact of Big Data Products on the Entrepreneurial Performance of E-Commerce Farmers: Evidence from China |
| title_sort | impact of big data products on the entrepreneurial performance of e commerce farmers evidence from china |
| url | https://doi.org/10.1177/21582440251347866 |
| work_keys_str_mv | AT yiwuzeng impactofbigdataproductsontheentrepreneurialperformanceofecommercefarmersevidencefromchina AT lilili impactofbigdataproductsontheentrepreneurialperformanceofecommercefarmersevidencefromchina AT baogangli impactofbigdataproductsontheentrepreneurialperformanceofecommercefarmersevidencefromchina AT huanxingong impactofbigdataproductsontheentrepreneurialperformanceofecommercefarmersevidencefromchina AT guojunzhang impactofbigdataproductsontheentrepreneurialperformanceofecommercefarmersevidencefromchina |