Coordination entre production et réception :
The new forms of collaboration that are a feature of Web 2.0 exacerbate the unfortunate tendency, in research on media and technology, to reify the public and to overstate its direct involvement in production. Although effective collaboration between producers and audiences/user is increasingly comm...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | fra |
| Published: |
Association de Recherche en Technologies de l’Information et de la Communication
2013-06-01
|
| Series: | Tic & Société |
| Subjects: | |
| Online Access: | https://journals.openedition.org/ticetsociete/1282 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | The new forms of collaboration that are a feature of Web 2.0 exacerbate the unfortunate tendency, in research on media and technology, to reify the public and to overstate its direct involvement in production. Although effective collaboration between producers and audiences/user is increasingly common, it is not yet the norm. It is worth asking, therefore, whether a conception of production as a social activity oriented to an audience must entail an emphasis on its active role. This theoretical essay addresses the coordination of the spheres of production and reception/usage in a way that resists both the reification of the public and the model of direct interaction that follows from it. This paper offers, first, a critical overview of influential approaches to technological and media production which focus on the public’s active role and on the knowledge producers derive from their direct interactions with its members. It then goes on to develop a conception of the relationship between producers and their publics as a form of ‘mediated quasi-interaction’ (Thompson, 1995), as a means of better reflecting the process by which producers represent the public in its absence, their recourse to ordinary social experience in so doing, and the nature of the audience as both the cause and consequence of production. |
|---|---|
| ISSN: | 1961-9510 |