Identifying and Evaluating Smart City Marketing Parameters (Case study: Tabriz)
The main goal of this article is to investigate, identify, and rank the factors that influence the development of a sustainable smart city in Tabriz. The statistical population comprises all of Tabriz Municipality's managers, which number 257 at the moment. The data collected using a standard...
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| Format: | Article |
| Language: | English |
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International Journal of Innovation in Marketing Elements
2022-02-01
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| Series: | International Journal of Innovation in Marketing Elements |
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| Online Access: | https://ijime.ir/index.php/ijime/article/view/15 |
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| author | Paria Samadi-Parviznejad Zahra Soltani |
| author_facet | Paria Samadi-Parviznejad Zahra Soltani |
| author_sort | Paria Samadi-Parviznejad |
| collection | DOAJ |
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The main goal of this article is to investigate, identify, and rank the factors that influence the development of a sustainable smart city in Tabriz. The statistical population comprises all of Tabriz Municipality's managers, which number 257 at the moment. The data collected using a standard questionnaire of parameters from "A unique taxonomy of smart sustainable city metrics," which was randomly distributed. In addition, descriptive and inferential statistical techniques were used. Spss software is also used to analyze data using descriptive statistical methods and conclusions from sample tests and Friedman ranking tests, as well as to execute Econometric operations. The findings suggest that all of the variables affecting the improvement of a sustainable smart city in Tabriz have a direct and relatively strong relationship, with four variables affecting the marketing of a sustainable smart city. The socio-cultural parameter, which has an average rank of 3.80, the governance parameter, that has an average rank of 3.18, the second parameter, the environmental parameter with rank of 2.03, and the economic parameter, with rank of 1.00, all impact on the improvement of a sustainable smart city marketing.
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| format | Article |
| id | doaj-art-6a73ea33bd394224a2c6ec804d9a8b31 |
| institution | OA Journals |
| issn | 2783-378X |
| language | English |
| publishDate | 2022-02-01 |
| publisher | International Journal of Innovation in Marketing Elements |
| record_format | Article |
| series | International Journal of Innovation in Marketing Elements |
| spelling | doaj-art-6a73ea33bd394224a2c6ec804d9a8b312025-08-20T02:10:19ZengInternational Journal of Innovation in Marketing ElementsInternational Journal of Innovation in Marketing Elements2783-378X2022-02-012110.59615/ijime.2.1.35Identifying and Evaluating Smart City Marketing Parameters (Case study: Tabriz)Paria Samadi-Parviznejad0Zahra Soltani1Research Expert of Academic Center for Education, Culture and Research, Tabriz, IranBachelor of Business Administration, Shirin Asal University of Applied Sciences The main goal of this article is to investigate, identify, and rank the factors that influence the development of a sustainable smart city in Tabriz. The statistical population comprises all of Tabriz Municipality's managers, which number 257 at the moment. The data collected using a standard questionnaire of parameters from "A unique taxonomy of smart sustainable city metrics," which was randomly distributed. In addition, descriptive and inferential statistical techniques were used. Spss software is also used to analyze data using descriptive statistical methods and conclusions from sample tests and Friedman ranking tests, as well as to execute Econometric operations. The findings suggest that all of the variables affecting the improvement of a sustainable smart city in Tabriz have a direct and relatively strong relationship, with four variables affecting the marketing of a sustainable smart city. The socio-cultural parameter, which has an average rank of 3.80, the governance parameter, that has an average rank of 3.18, the second parameter, the environmental parameter with rank of 2.03, and the economic parameter, with rank of 1.00, all impact on the improvement of a sustainable smart city marketing. https://ijime.ir/index.php/ijime/article/view/15Smart city marketingSustainableTabriz City |
| spellingShingle | Paria Samadi-Parviznejad Zahra Soltani Identifying and Evaluating Smart City Marketing Parameters (Case study: Tabriz) International Journal of Innovation in Marketing Elements Smart city marketing Sustainable Tabriz City |
| title | Identifying and Evaluating Smart City Marketing Parameters (Case study: Tabriz) |
| title_full | Identifying and Evaluating Smart City Marketing Parameters (Case study: Tabriz) |
| title_fullStr | Identifying and Evaluating Smart City Marketing Parameters (Case study: Tabriz) |
| title_full_unstemmed | Identifying and Evaluating Smart City Marketing Parameters (Case study: Tabriz) |
| title_short | Identifying and Evaluating Smart City Marketing Parameters (Case study: Tabriz) |
| title_sort | identifying and evaluating smart city marketing parameters case study tabriz |
| topic | Smart city marketing Sustainable Tabriz City |
| url | https://ijime.ir/index.php/ijime/article/view/15 |
| work_keys_str_mv | AT pariasamadiparviznejad identifyingandevaluatingsmartcitymarketingparameterscasestudytabriz AT zahrasoltani identifyingandevaluatingsmartcitymarketingparameterscasestudytabriz |