Inhibiting Factors Affecting Metaverse Convention Tourism in Macau
This study thoroughly investigated the inhibiting factors pertaining to the development of metaverse convention tourism in Macau through a qualitative investigation. This study employed semi-structured interviews and data that were analyzed using NVivo software 14 through a grounded theory approach,...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-06-01
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| Series: | Systems |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2079-8954/13/6/438 |
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| Summary: | This study thoroughly investigated the inhibiting factors pertaining to the development of metaverse convention tourism in Macau through a qualitative investigation. This study employed semi-structured interviews and data that were analyzed using NVivo software 14 through a grounded theory approach, involving open, axial, and selective coding to identify emergent themes. Despite Macau’s established and prosperous tourism industry, it has experienced obstacles when assimilating metaverse technologies into its convention operations. Based on stakeholder theory, this study reviews the inhibitory factors relating to metaverse technology in the development of convention tourism in Macau. The foremost challenges include insufficient infrastructure, a shortage of skilled professionals, limited government support, high costs, and lack of standardized platforms. Notwithstanding, the metaverse offers significant potential to enhance global involvement, interaction, and reachability in convention tourism. Efforts to maximize this potential include upgrading the infrastructure, developing talent, implementing clear government policies, and providing financial support. The current results offer practical recommendations for policymakers, industry experts, and researchers to promote sustainable development of the metaverse in convention tourism, positioning Macau as a leader in this emerging field. |
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| ISSN: | 2079-8954 |