Library macro-environment: New technological and economic rules
Abstract Fast and flexible adaptation to changes in the macro-environment is also crucial for libraries, which have to review them, respond to them and become a part of them. Consequently, the application of marketing science and tools helps libraries to find out how to survive in the competitive w...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Slovenian Library Association & University of Ljubljana Press (Založba Univerze v Ljubljani)
2003-06-01
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| Series: | Knjižnica |
| Subjects: | |
| Online Access: | https://journals.uni-lj.si/knjiznica/article/view/14069 |
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| Summary: | Abstract
Fast and flexible adaptation to changes in the macro-environment is also crucial for libraries, which have to review them, respond to them and become a part of them. Consequently, the application of marketing science and tools helps libraries to find out how to survive in the competitive world and how to become better and stronger. The article, which draws from marketing, economic and information disciplines, introduces the main principles in the technological and economic environment of libraries and finds the knowledge about these disciplines to be most crucial for successful management of modern libraries, especially on the pretentious publishing market and on the market of information suppliers. Within the technological and economic environment, the cooperation is the only logical solution, which benefits the producers of information services and products as well as libraries. The following text finds that libraries will achieve long-term success and will be proactive in developing partnerships only by using relationship marketing. This relatively new approach offers libraries new ways for successful and long-term management of alliances between partners. |
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| ISSN: | 0023-2424 1581-7903 |