Strategy using modularity tools to operationalize mass customization in manufacturing small and medium-sized enterprises
With the rise of technology, increasing competitiveness, market globalization and the fourth industrial revolution, companies are forced to rethink the way they do business to create or maintain a competitive advantage. Consumers, who are increasingly informed, demanding and concerned about sustaina...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-12-01
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| Series: | Cleaner Logistics and Supply Chain |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S277239092300032X |
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