Strategy using modularity tools to operationalize mass customization in manufacturing small and medium-sized enterprises
With the rise of technology, increasing competitiveness, market globalization and the fourth industrial revolution, companies are forced to rethink the way they do business to create or maintain a competitive advantage. Consumers, who are increasingly informed, demanding and concerned about sustaina...
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| Format: | Article |
| Language: | English |
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Elsevier
2023-12-01
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| Series: | Cleaner Logistics and Supply Chain |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S277239092300032X |
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| _version_ | 1850163426845786112 |
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| author | Stéphanie Bouchard Sébastien Gamache Georges Abdulnour |
| author_facet | Stéphanie Bouchard Sébastien Gamache Georges Abdulnour |
| author_sort | Stéphanie Bouchard |
| collection | DOAJ |
| description | With the rise of technology, increasing competitiveness, market globalization and the fourth industrial revolution, companies are forced to rethink the way they do business to create or maintain a competitive advantage. Consumers, who are increasingly informed, demanding and concerned about sustainable development, are forcing companies to adapt to their needs to respond adequately to personalized demand. Small and medium-sized enterprises (SMEs) in the manufacturing sector must adjust to this new context. The move towards mass customization is one way of meeting customer requirements. However, no strategy for making this shift currently exists in the literature. The aim of this article is to present a strategy for operationalizing mass customization using modular tools. Action research is used to test the proposed strategy. The paper proposes 4 transformation axes to migrate towards mass customization: Modular product design, Modular process design, Technology use, Collaboration network. This article also highlights the need to tackle modular product design first to migrate to mass customization, by proposing a 3-stage strategy: modular product architecture, standardization of interfaces and definition of configuration rules. A case study is used to test the proposed strategy. |
| format | Article |
| id | doaj-art-69c7152c7c494a2dbc3a56ef85814933 |
| institution | OA Journals |
| issn | 2772-3909 |
| language | English |
| publishDate | 2023-12-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Cleaner Logistics and Supply Chain |
| spelling | doaj-art-69c7152c7c494a2dbc3a56ef858149332025-08-20T02:22:16ZengElsevierCleaner Logistics and Supply Chain2772-39092023-12-01910012310.1016/j.clscn.2023.100123Strategy using modularity tools to operationalize mass customization in manufacturing small and medium-sized enterprisesStéphanie Bouchard0Sébastien Gamache1Georges Abdulnour2Corresponding authors.; Department of Industrial Engineering, University of Quebec in Trois-Rivières, Trois-Rivières, QC G8Z 4M3, CanadaCorresponding authors.; Department of Industrial Engineering, University of Quebec in Trois-Rivières, Trois-Rivières, QC G8Z 4M3, CanadaCorresponding authors.; Department of Industrial Engineering, University of Quebec in Trois-Rivières, Trois-Rivières, QC G8Z 4M3, CanadaWith the rise of technology, increasing competitiveness, market globalization and the fourth industrial revolution, companies are forced to rethink the way they do business to create or maintain a competitive advantage. Consumers, who are increasingly informed, demanding and concerned about sustainable development, are forcing companies to adapt to their needs to respond adequately to personalized demand. Small and medium-sized enterprises (SMEs) in the manufacturing sector must adjust to this new context. The move towards mass customization is one way of meeting customer requirements. However, no strategy for making this shift currently exists in the literature. The aim of this article is to present a strategy for operationalizing mass customization using modular tools. Action research is used to test the proposed strategy. The paper proposes 4 transformation axes to migrate towards mass customization: Modular product design, Modular process design, Technology use, Collaboration network. This article also highlights the need to tackle modular product design first to migrate to mass customization, by proposing a 3-stage strategy: modular product architecture, standardization of interfaces and definition of configuration rules. A case study is used to test the proposed strategy.http://www.sciencedirect.com/science/article/pii/S277239092300032XMass customizationToolsManufacturingProduct modularityAgilityIndustry 4.0 |
| spellingShingle | Stéphanie Bouchard Sébastien Gamache Georges Abdulnour Strategy using modularity tools to operationalize mass customization in manufacturing small and medium-sized enterprises Cleaner Logistics and Supply Chain Mass customization Tools Manufacturing Product modularity Agility Industry 4.0 |
| title | Strategy using modularity tools to operationalize mass customization in manufacturing small and medium-sized enterprises |
| title_full | Strategy using modularity tools to operationalize mass customization in manufacturing small and medium-sized enterprises |
| title_fullStr | Strategy using modularity tools to operationalize mass customization in manufacturing small and medium-sized enterprises |
| title_full_unstemmed | Strategy using modularity tools to operationalize mass customization in manufacturing small and medium-sized enterprises |
| title_short | Strategy using modularity tools to operationalize mass customization in manufacturing small and medium-sized enterprises |
| title_sort | strategy using modularity tools to operationalize mass customization in manufacturing small and medium sized enterprises |
| topic | Mass customization Tools Manufacturing Product modularity Agility Industry 4.0 |
| url | http://www.sciencedirect.com/science/article/pii/S277239092300032X |
| work_keys_str_mv | AT stephaniebouchard strategyusingmodularitytoolstooperationalizemasscustomizationinmanufacturingsmallandmediumsizedenterprises AT sebastiengamache strategyusingmodularitytoolstooperationalizemasscustomizationinmanufacturingsmallandmediumsizedenterprises AT georgesabdulnour strategyusingmodularitytoolstooperationalizemasscustomizationinmanufacturingsmallandmediumsizedenterprises |