Innovative Positioning as a Marketing Tool of Retailers on the Food Market
Objective: The aim of the paper is to develop the theory of retail business positioning as a part of marketing innovation-based strategy. It is proposed that innovative retail formats and business models should be included in it. Research Design & Methods: The critical literature review on the...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Cracow University of Economics
2017-03-01
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| Series: | Entrepreneurial Business and Economics Review |
| Subjects: | |
| Online Access: | https://eber.uek.krakow.pl/index.php/eber/article/view/170 |
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