Strategic Realignment in the Face of Digital Disruption: Exploring the Intersection of Technological Innovation, Organizational Change, and Competitive Strategy
This research elucidates and investigates the changing strategic responses to digital disruption, revealing the main enablers, obstacles, and organizational practices that lead to a successful digitalization process in business. This study adopts a mixed-methods research design to use qualitative in...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Marketing Management, University of South Africa
2025-06-01
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| Series: | The Retail and Marketing Review |
| Subjects: | |
| Online Access: | https://retailandmarketingreview.co.za/wp-content/uploads/2025/06/RMR21-1-117-137.pdf |
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