Strategic Realignment in the Face of Digital Disruption: Exploring the Intersection of Technological Innovation, Organizational Change, and Competitive Strategy
This research elucidates and investigates the changing strategic responses to digital disruption, revealing the main enablers, obstacles, and organizational practices that lead to a successful digitalization process in business. This study adopts a mixed-methods research design to use qualitative in...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Marketing Management, University of South Africa
2025-06-01
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| Series: | The Retail and Marketing Review |
| Subjects: | |
| Online Access: | https://retailandmarketingreview.co.za/wp-content/uploads/2025/06/RMR21-1-117-137.pdf |
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| Summary: | This research elucidates and investigates the changing strategic responses to digital disruption, revealing the main enablers, obstacles, and organizational practices that lead to a successful digitalization process in business. This study adopts a mixed-methods research design to use qualitative interviews to garner valuable insights into organizational perspectives on digital transformation, complemented by quantitative analysis of 386 respondents to test the validity of the conceptual framework developed. It highlights that cultural orientation, availability of resources, and knowledge management capabilities are the key enablers of digital transformation and financial constraints. All of this creates a great deal of difficulty; for external factors and organizational inertia Moreover. Consequently, sustainability and resilience emerged as two key strategic themes that can help organisations As such, the talk delivers on its promise of outlining the key strategic options for companies that seek to gain advantage in a disruptive environment. The conceptual framework that has been proposed for this study shows a good degree of predictive validity in explaining more than 70% of the variance in digital disruption outcomes. In addition, internal validity of the framework is supported by statistical testing, and thereby strengthening this framework as an effective instrument for future research and practice where digital transformation strategy is concerned. In so doing, this study provides fresh insights on how organisations can prepare and adapt to forces of digital disruption and chart a right path and a new organisational excellence in the digital economy. |
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| ISSN: | 2708-3209 |