Selection of name as a basic element of creating an associative image of a freight forwarding company
An important stage of a freight forwarding company positioning selection of its name, has been studied and the main principles of the name selection for an organization that is planning to operate in freight forwarding area have been revealed. Among requirements for a new company’s name non-conformi...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2020-10-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/2391 |
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| _version_ | 1832541748285407232 |
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| author | E. M. Tettsoeva O. A. Tettsoeva |
| author_facet | E. M. Tettsoeva O. A. Tettsoeva |
| author_sort | E. M. Tettsoeva |
| collection | DOAJ |
| description | An important stage of a freight forwarding company positioning selection of its name, has been studied and the main principles of the name selection for an organization that is planning to operate in freight forwarding area have been revealed. Among requirements for a new company’s name non-conformity to widespread standards, relevance, presence of semantic charge, geographical conformability, sonority, originality, up-to-dateness and readiness for public use have been emphasized. The features of name selection for freight forwarding companies by reference to the specifics of the industry have been described in detail. Typical mistakes of owners of the companies operating in Russian freight forwarding market that are made when selecting a company’s name have been analysed. |
| format | Article |
| id | doaj-art-69975323cfaa436d8396b50224c4e25a |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2020-10-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-69975323cfaa436d8396b50224c4e25a2025-02-04T08:28:05ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152020-10-0109647010.26425/1816-4277-2020-9-64-701834Selection of name as a basic element of creating an associative image of a freight forwarding companyE. M. Tettsoeva0O. A. Tettsoeva1State University of ManagementState University of ManagementAn important stage of a freight forwarding company positioning selection of its name, has been studied and the main principles of the name selection for an organization that is planning to operate in freight forwarding area have been revealed. Among requirements for a new company’s name non-conformity to widespread standards, relevance, presence of semantic charge, geographical conformability, sonority, originality, up-to-dateness and readiness for public use have been emphasized. The features of name selection for freight forwarding companies by reference to the specifics of the industry have been described in detail. Typical mistakes of owners of the companies operating in Russian freight forwarding market that are made when selecting a company’s name have been analysed.https://vestnik.guu.ru/jour/article/view/2391brandclientscompany namefreight forwarding companyfreight forwarding servicesnamingpositioningservices |
| spellingShingle | E. M. Tettsoeva O. A. Tettsoeva Selection of name as a basic element of creating an associative image of a freight forwarding company Вестник университета brand clients company name freight forwarding company freight forwarding services naming positioning services |
| title | Selection of name as a basic element of creating an associative image of a freight forwarding company |
| title_full | Selection of name as a basic element of creating an associative image of a freight forwarding company |
| title_fullStr | Selection of name as a basic element of creating an associative image of a freight forwarding company |
| title_full_unstemmed | Selection of name as a basic element of creating an associative image of a freight forwarding company |
| title_short | Selection of name as a basic element of creating an associative image of a freight forwarding company |
| title_sort | selection of name as a basic element of creating an associative image of a freight forwarding company |
| topic | brand clients company name freight forwarding company freight forwarding services naming positioning services |
| url | https://vestnik.guu.ru/jour/article/view/2391 |
| work_keys_str_mv | AT emtettsoeva selectionofnameasabasicelementofcreatinganassociativeimageofafreightforwardingcompany AT oatettsoeva selectionofnameasabasicelementofcreatinganassociativeimageofafreightforwardingcompany |