Success determinants of new products launched by foreign companies in Brazil

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Bibliographic Details
Main Authors: André Torres Urdan, Melby Karina Zuniga Huertas
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2012-02-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4348/im_en_2011_04_Urdan.pdf
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author André Torres Urdan
Melby Karina Zuniga Huertas
author_facet André Torres Urdan
Melby Karina Zuniga Huertas
author_sort André Torres Urdan
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issn 1814-2427
1816-6326
language English
publishDate 2012-02-01
publisher LLC "CPC "Business Perspectives"
record_format Article
series Innovative Marketing
spelling doaj-art-6993f84ba6dd4fe2a540ab33d6e17a782025-08-20T02:54:36ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262012-02-01744348Success determinants of new products launched by foreign companies in BrazilAndré Torres UrdanMelby Karina Zuniga Huertashttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4348/im_en_2011_04_Urdan.pdf
spellingShingle André Torres Urdan
Melby Karina Zuniga Huertas
Success determinants of new products launched by foreign companies in Brazil
Innovative Marketing
title Success determinants of new products launched by foreign companies in Brazil
title_full Success determinants of new products launched by foreign companies in Brazil
title_fullStr Success determinants of new products launched by foreign companies in Brazil
title_full_unstemmed Success determinants of new products launched by foreign companies in Brazil
title_short Success determinants of new products launched by foreign companies in Brazil
title_sort success determinants of new products launched by foreign companies in brazil
url https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4348/im_en_2011_04_Urdan.pdf
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AT melbykarinazunigahuertas successdeterminantsofnewproductslaunchedbyforeigncompaniesinbrazil