Theoretical approaches to forming consumer value of goods/services
Objective: to determine ways of forming the consumer value of goods/services on the basis of existing approaches and methods. Methods: comparative analysis, dialectical method of scientific cognition, logical analysis were used. Content analysis was used in the study of documentary sources. Methods...
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| Format: | Article |
| Language: | English |
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Tatar Educational Center “Taglimat” Ltd.
2019-06-01
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| Series: | Russian Journal of Economics and Law |
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| Online Access: | https://www.rusjel.ru/jour/article/view/22 |
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| _version_ | 1849333338452525056 |
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| author | E. V. Sologub |
| author_facet | E. V. Sologub |
| author_sort | E. V. Sologub |
| collection | DOAJ |
| description | Objective: to determine ways of forming the consumer value of goods/services on the basis of existing approaches and methods. Methods: comparative analysis, dialectical method of scientific cognition, logical analysis were used. Content analysis was used in the study of documentary sources. Methods of description and generalization are involved.The study uses a systematic approach, which consists in allocating the methodological principles to consider the studied approaches to the formation of consumer value of goods/services.Results: in marketing, one of the most important categories is the approach based on the assessment of a product or service value by a consumer. The article emphasizes the need to take into account the contradictions in the understanding of goods value by the consumer and the manufacturer when forming a corporate strategy. The author analyzes the existing approaches to the formation of consumer value of goods/services, and studies the features of these approaches. There are significant factors that must be taken into account when creating customer value. In particular, the author analyzes the concepts of the provided consumer value, the quality management theory, and the concept of joint value creation, which is currently one of the key trends in the business community. Also, the process and levels formation of chains of consumer value creation are considered.Scientific novelty: the contradiction is indicated between significant factors of consumer value of goods/services for the company and for the consumer; the division of consumer values into four enlarged groups is proposed.Practical significance: the study results can be used to form the consumer value of goods/services, providing the company with a sustainable competitive advantage. |
| format | Article |
| id | doaj-art-6986b02e0e0141c7b7b02005c7aebba4 |
| institution | Kabale University |
| issn | 2782-2923 |
| language | English |
| publishDate | 2019-06-01 |
| publisher | Tatar Educational Center “Taglimat” Ltd. |
| record_format | Article |
| series | Russian Journal of Economics and Law |
| spelling | doaj-art-6986b02e0e0141c7b7b02005c7aebba42025-08-20T03:45:53ZengTatar Educational Center “Taglimat” Ltd.Russian Journal of Economics and Law2782-29232019-06-011321192120110.21202/1993-047X.13.2019.2.1192-120121Theoretical approaches to forming consumer value of goods/servicesE. V. Sologub0Far Eastern Federal UniversityObjective: to determine ways of forming the consumer value of goods/services on the basis of existing approaches and methods. Methods: comparative analysis, dialectical method of scientific cognition, logical analysis were used. Content analysis was used in the study of documentary sources. Methods of description and generalization are involved.The study uses a systematic approach, which consists in allocating the methodological principles to consider the studied approaches to the formation of consumer value of goods/services.Results: in marketing, one of the most important categories is the approach based on the assessment of a product or service value by a consumer. The article emphasizes the need to take into account the contradictions in the understanding of goods value by the consumer and the manufacturer when forming a corporate strategy. The author analyzes the existing approaches to the formation of consumer value of goods/services, and studies the features of these approaches. There are significant factors that must be taken into account when creating customer value. In particular, the author analyzes the concepts of the provided consumer value, the quality management theory, and the concept of joint value creation, which is currently one of the key trends in the business community. Also, the process and levels formation of chains of consumer value creation are considered.Scientific novelty: the contradiction is indicated between significant factors of consumer value of goods/services for the company and for the consumer; the division of consumer values into four enlarged groups is proposed.Practical significance: the study results can be used to form the consumer value of goods/services, providing the company with a sustainable competitive advantage.https://www.rusjel.ru/jour/article/view/22economics and national economy managementcustomer valueformation of customer valuevalue approachgoodsservicesconsumer |
| spellingShingle | E. V. Sologub Theoretical approaches to forming consumer value of goods/services Russian Journal of Economics and Law economics and national economy management customer value formation of customer value value approach goods services consumer |
| title | Theoretical approaches to forming consumer value of goods/services |
| title_full | Theoretical approaches to forming consumer value of goods/services |
| title_fullStr | Theoretical approaches to forming consumer value of goods/services |
| title_full_unstemmed | Theoretical approaches to forming consumer value of goods/services |
| title_short | Theoretical approaches to forming consumer value of goods/services |
| title_sort | theoretical approaches to forming consumer value of goods services |
| topic | economics and national economy management customer value formation of customer value value approach goods services consumer |
| url | https://www.rusjel.ru/jour/article/view/22 |
| work_keys_str_mv | AT evsologub theoreticalapproachestoformingconsumervalueofgoodsservices |