The Influence of Prosocial and Antisocial Emotions on the Spread of Weibo Posts: A Study of the COVID-19 Pandemic

This study investigates the influences of the prosocial and antisocial tendency of Weibo users on post transmission during the COVID-19 pandemic. To overcome the deficiency of existing research on prosocial and antisocial emotions, we employ a web crawler technology to obtain post data from Weibo an...

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Main Authors: Bo Zhang, Pan Xiao, Xiaohong Yu
Format: Article
Language:English
Published: Wiley 2021-01-01
Series:Discrete Dynamics in Nature and Society
Online Access:http://dx.doi.org/10.1155/2021/8462264
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author Bo Zhang
Pan Xiao
Xiaohong Yu
author_facet Bo Zhang
Pan Xiao
Xiaohong Yu
author_sort Bo Zhang
collection DOAJ
description This study investigates the influences of the prosocial and antisocial tendency of Weibo users on post transmission during the COVID-19 pandemic. To overcome the deficiency of existing research on prosocial and antisocial emotions, we employ a web crawler technology to obtain post data from Weibo and identify texts with prosocial or antisocial emotions. We use SnowNLP to construct semantic dictionaries and training models. Our major findings include the following. First, through correlation analysis and negative binomial regression, we find that user posts with high intensity and prosocial emotion can trigger comments or forwarding behaviour. Second, the influence of antisocial emotion on Weibo comments, likes, and retweets are insignificant. Third, the general emotion about prosocial comments in Weibo also shows the emotion trend of prosocial comments. Overall, a major contribution of this paper is our focus on prosocial and antisocial emotions in cyberspace, providing a new perspective on emotion communication.
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spelling doaj-art-697f0f543aeb45dc9dc6ebaff7349a4d2025-02-03T01:27:02ZengWileyDiscrete Dynamics in Nature and Society1026-02261607-887X2021-01-01202110.1155/2021/84622648462264The Influence of Prosocial and Antisocial Emotions on the Spread of Weibo Posts: A Study of the COVID-19 PandemicBo Zhang0Pan Xiao1Xiaohong Yu2University of Shanghai for Science and Technology, Shanghai 200093, ChinaUniversity of Shanghai for Science and Technology, Shanghai 200093, ChinaShanghai Business School, Shanghai 200235, ChinaThis study investigates the influences of the prosocial and antisocial tendency of Weibo users on post transmission during the COVID-19 pandemic. To overcome the deficiency of existing research on prosocial and antisocial emotions, we employ a web crawler technology to obtain post data from Weibo and identify texts with prosocial or antisocial emotions. We use SnowNLP to construct semantic dictionaries and training models. Our major findings include the following. First, through correlation analysis and negative binomial regression, we find that user posts with high intensity and prosocial emotion can trigger comments or forwarding behaviour. Second, the influence of antisocial emotion on Weibo comments, likes, and retweets are insignificant. Third, the general emotion about prosocial comments in Weibo also shows the emotion trend of prosocial comments. Overall, a major contribution of this paper is our focus on prosocial and antisocial emotions in cyberspace, providing a new perspective on emotion communication.http://dx.doi.org/10.1155/2021/8462264
spellingShingle Bo Zhang
Pan Xiao
Xiaohong Yu
The Influence of Prosocial and Antisocial Emotions on the Spread of Weibo Posts: A Study of the COVID-19 Pandemic
Discrete Dynamics in Nature and Society
title The Influence of Prosocial and Antisocial Emotions on the Spread of Weibo Posts: A Study of the COVID-19 Pandemic
title_full The Influence of Prosocial and Antisocial Emotions on the Spread of Weibo Posts: A Study of the COVID-19 Pandemic
title_fullStr The Influence of Prosocial and Antisocial Emotions on the Spread of Weibo Posts: A Study of the COVID-19 Pandemic
title_full_unstemmed The Influence of Prosocial and Antisocial Emotions on the Spread of Weibo Posts: A Study of the COVID-19 Pandemic
title_short The Influence of Prosocial and Antisocial Emotions on the Spread of Weibo Posts: A Study of the COVID-19 Pandemic
title_sort influence of prosocial and antisocial emotions on the spread of weibo posts a study of the covid 19 pandemic
url http://dx.doi.org/10.1155/2021/8462264
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