Sustainable consumer-brand relationship: The role of sustainable marketing in shaping room booking intentions in green hospitality services
This research aims to investigate the effects of sustainable marketing practices on hospitality consumers in China's green hospitality context. Based on 389 respondents, we examine how these practices affect room booking intentions through the customer communal relationships and ascribed respon...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-08-01
|
| Series: | Acta Psychologica |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0001691825005104 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
